One-Click Cancel, Greenwashed Burgers & Elon's Trillion

Solo show from a gate at Sydney Airport — Alex is out sick, and the week didn't slow down to match. Regulation, reputation and the biggest float in history, all at once.

🎟️ Online Retailer 2026 — 50 listener passes, plus free expo passes. First in, first served. Use code TWIEPodcast (link below).

This week:

The EU "withdrawal button" (live 19 June) — if a customer can buy in one click, they now have to cancel in one click. Applies to any Aussie brand selling into the EU; penalties up to 4% of regional sales. Check Shopify's comms now.
Grill'd in the Federal Court — the ACCC alleges only ~4% of 5M "Tree Day Tuesday" burgers actually triggered the promised tree-planting donation. Cause marketing you can't back up is now a legal risk, not just a trust one.
Lincraft closes all ~60 stores, going online-only — but craft is a touch-and-feel category, so this reads more like a managed exit than a pivot.
Drop Shop reinvents the bottle shop — Dan Sims' konbini-style store sorts wine by occasion and budget, not grape. Clever, but a feature not a moat. If it works, Dan Murphy's copies it.
Nike's first global gym deal (The Yard) — two months after shutting its own gyms, Nike rents presence in 100+ rooms full of its exact customer. Build vs partner, done right.
SpaceX floats at ~$1.8T — the biggest IPO ever, and because your super tracks the indices, you probably just helped make Elon a trillionaire.

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Ooshies, AI Music Bans and a Golf Brand's Worst Week: TWIE 151

Solo week. Alex is off carving up the slopes in New Zealand (allegedly back next week — you said that last week too), which means it's just Mal, a jam-packed lineup, and a moment to mark a brutal 48 h...

1 Syys 14min

Why City Chic's 'Forced' Retreat From the US Might Be Its Best Move Yet

Episode 150 — and Mal's flying solo this week with Alex over in New Zealand, so the proper 150th milestone celebration is on hold until next week. In the meantime, it's a big one: seven stories, four ...

26 Elo 21min

The Iconic's Profit Jumped 53%. Guess Who Paid For It.

19 Elo 24min

The IP Survives, The Customers Don't: Inside Stax's Rescue

Mal's calling in from a Bali sunrise mid-reset before Q4 hits — squirrels, banana trees, the lot — while Alex is back in Adelaide mopping up after cars got swept down a creek in the weekend's flash fl...

12 Elo 20min

AusPost Wants You to Build an Ecosystem. Its Own Data Says Build a Discount Habit.

This week Mal's flying solo — Alex is out, so it's just opinions, no pushback. It's a mixed bag: a couple of quick cost-and-consequence stories, then three deep dives that all circle the same question...

5 Elo 20min

Kogan Gets Caught Comparing Itself to Itself

Mal and Alex are back this week still hoarse from two big days on the podcast stage at Online Retailer and the ORIAS — congrats to The Iconic on a first-time Online Retailer of the Year win, and to Be...

29 Heinä 21min

They Took Your Money and Told You to Call Your Bank

It's bloody freezing, we're one week out from Online Retailer in Sydney (expect an impromptu Qantas Lounge recording), and before the conference chaos kicks off we've got a genuinely grim week of reta...

14 Heinä 19min

Betts, Stax, Depop's Fee War & the Accent Group Takeover

We're on the other side of EOFY and into the thick of H2 — and Australian retail served up one of its messiest weeks in a while. Two heritage-adjacent brands hit crisis on the very same day, a resale ...

7 Heinä 19min