Dream BIG: What Every Sellers Must Do To Shatter Their Dreams | Jason VanDevere - 2012

Don’t dream small as a seller. Always think bigger than what feels comfortable. My guest, Jason VanDevere, author of the bestselling book Dream Driven and founder of the Goal Crazy platform, shares an incredible story about his car dealership business and how a 90-day plan can completely shift results. He also breaks down five principles that challenge you to remove limitations and start moving toward bigger goals with intention.

Meet Jason VanDevere

• Jason VanDevere is the author of the bestselling book Dream Driven and the founder of the Goal Crazy platform, which helps entrepreneurs set goals, manage their time, and actually follow through on what matters most.
• After leaving his family’s successful car dealership business, Jason went on to build a multi-million dollar real estate portfolio and create the Goal Crazy Planner, now used by tens of thousands of people to stay focused and hit their goals.
• He lives in Akron, Ohio with his wife and four children, and also shares insights as the host of the Goal Crazy Podcast.

The Power and Process of Dreaming Without Limits

• How do you know which dreams actually matter? Jason shares that when he left his family’s successful car dealership, many people saw it as a mistake. But he trusted his system and his vision enough to move forward anyway.
• For him, dreams are the space where your heart gets to express what it really wants without limitations. Goals are more structured and specific, but when your goals are connected to your deeper dreams, they carry real meaning and purpose.

Why Do We Limit Our Dreams

• Most people don’t struggle with goals, they struggle with dreaming.
• We spend so much time focused on bills, responsibilities, and staying afloat that we slowly shrink what we believe is possible. Survival mode becomes the default.
• That’s why Jason intentionally creates space for dreaming. He’ll turn on music, step away from distractions, and spend about ten minutes visualizing the life he actually wants to build.

Setting Breakthrough Goals That Stretch You

• After getting clear on your long-term dreams, the next step is choosing a yearly goal that currently feels slightly out of reach. Not impossible, but uncomfortable enough that it requires you to level up.
• The goal should be exciting, but also demanding. It should push you to learn new skills, face fears, and step outside what feels familiar.
• Jason draws from Tony Robbins’ philosophy here, emphasizing that the real value is not just hitting the goal, but becoming the person who is capable of achieving it.
• If it already feels easy or fully within reach, it is not a breakthrough goal. It is just another task on a checklist.
• The purpose of this approach is growth. You are constantly stretching, evolving, and aligning your actions with a bigger vision of what you are capable of becoming.

“A problem with goal setting is that many people skip the dreaming step. You can still set goals without dreams, but they lack direction and meaning. Without that, people end up in survival mode, just working to stay afloat. When goals are tied to real dreams, they become meaningful and bring purpose back into your life.” — Jason VanDevere

Resources

• Connect with Jason VanDevere on LinkedIn and visit GoalCrazy.com to explore his planners, resources, and coaching opportunities.
• Keep track of your sales activity and boost your results with the Prospect Pro sales tool.
• Step up your sales game with Sales Mastermind. Get accountability, stay motivated, and tackle the blockers keeping you from hitting your goals.
• Visit Blue Mango Studios for help in creating podcast production content.

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

1. This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

1. This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and produced by Brightseed and Hill.