How Brands Reach Gen Z Without TikTok + Coach's Retail Masterclass

What happens when brands can no longer rely on social media to reach younger consumers?

In this week's Five Things Friday UK, retail expert Simone Oloman, Co-Founder and CEO of NIFT, joins us to discuss one of the biggest questions facing retail marketers today: how brands stay connected to youth culture as social media regulations evolve.

We explore:

✅ The potential impact of proposed social media restrictions for under-16s ✅ Why brands may need to return to real-world community building ✅ The rise of experiential retail and in-store activations ✅ What Coach's Selfridges pop-up teaches us about modern retail ✅ Deliveroo's latest retail partnership and the growth of instant delivery ✅ How physical stores are becoming fulfilment centres for modern commerce ✅ Why customer experience is becoming the biggest competitive advantage

Featuring real-world examples from Coach, Selfridges, H&M, Deliveroo and leading retail brands, this episode explores how retail is evolving beyond transactions into experiences, community and convenience.

https://uk.coach.com/

Featured Guest Simone Oloman Co-Founder & CEO, NIFT

Topics Covered Gen Z marketing Youth consumer behaviour Social media regulation Retail innovation Experiential retail Coach at Selfridges Rapid delivery Retail media Store transformation Customer engagement Subscribe

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Chapter Timestamps 00:00 Introduction & Meet Simone Oloman 01:19 What NIFT Does: Instant Delivery Infrastructure 01:58 How Social Media Restrictions Could Change Youth Marketing 03:17 Why Physical Experiences May Matter More Than Algorithms 05:20 Deliveroo's Football Campaign & Instant Retail Delivery 06:55 Why Stores Are Becoming Fulfilment Centres 08:55 Coach's Selfridges Pop-Up Experience 10:06 Retail Roadshow: London, Coach & Selfridges 12:09 H&M and the Premiumisation of Retail 12:30 Can Physical Retail Compete with AI and E-Commerce? 13:06 Coach's Multi-Generation Retail Strategy 14:16 Retail Innovation Across Europe