EPISODE #14 THE IMPORTANCE OF MAINTAINING BRAND RELEVANCE

EPISODE #14 THE IMPORTANCE OF MAINTAINING BRAND RELEVANCE

Send us Fan Mail Episode #14 is focused on the principle and importance of maintaining brand relevance. In my case, this episode takes you into a Sonoma-Cutrer board meeting back in 1988, at which I proposed what was thought to be a radical idea at the time: to take Chardonnay off the front of the label, à la Burgundy, France, and put the vineyard name in its place. I had only been VP of Sales & Marketing at Sonoma-Cutrer and on the senior management team for less than 90 days at the time...

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Jaksot(85)

EPISODE #13 FORMATION OF WINE FAIR TRADE COALITION/WFTC

EPISODE #13 FORMATION OF WINE FAIR TRADE COALITION/WFTC

Send us Fan Mail Episode #13 will take you into the room where Ken Starr was the guest speaker to a group of interested winery owners and personnel to discuss the next steps to take just 90 days after...

29 Touko 6min

EPISODE # 12 BILL BONETTI RETIREMENT & THE WINE INDUSTRY ALMOST DIDN'T KNOW.

EPISODE # 12 BILL BONETTI RETIREMENT & THE WINE INDUSTRY ALMOST DIDN'T KNOW.

Send us Fan Mail Episode #12 takes you through the event that led up to what became a fitting tribute to Bill Bonetti and his retirement from winemaking, not just at Sonoma-Cutrer, where he was from t...

29 Huhti 11min

EPISODE #11 CALIFORNIA SENATE SELECT COMMITTEE TESTIMONY

EPISODE #11 CALIFORNIA SENATE SELECT COMMITTEE TESTIMONY

Send us Fan Mail Episode #11 details the testimony I gave at a joint hearing of the California State Senate & Assembly on the Direct Shipping of wine to consumers in November of 1997, when I was Presi...

3 Maalis 8min

EPISODE #10 WINERY FOUNDERS MOST OFTEN ARE NOT THE BRILLIANT BUSINESS FOLKS THEY LOOK TO BE

EPISODE #10 WINERY FOUNDERS MOST OFTEN ARE NOT THE BRILLIANT BUSINESS FOLKS THEY LOOK TO BE

Send us Fan Mail Episode #10 is about my thoughts on why most Founders of wineries or wine brands are not the brilliant or savvy business people they would like you to believe they are. No, more ofte...

29 Joulu 20257min

EPISODE #9 THE FRANK PRIAL ESCAPADE vs WILLIAM HILL WINERY

EPISODE #9 THE FRANK PRIAL ESCAPADE vs WILLIAM HILL WINERY

Send us Fan Mail This episode delves into a defining moment from February 1986 that catapulted William Hill Winery into the spotlight. At that time, I was Vice President of Sales when Frank Prial, in ...

25 Marras 20257min

EPISODE # 8 WINE BUSINESS IS A TRAILING ECONOMIC INDICATOR

EPISODE # 8 WINE BUSINESS IS A TRAILING ECONOMIC INDICATOR

Send us Fan Mail Episode #8 is an insider's view of the Henry Wine Group Board Meeting in the fall of 2007, when I was President & CEO. While reviewing some sales data for several of our top-end Calif...

10 Marras 20254min

EPISODE #7 FRANCHISE LAW PART 2

EPISODE #7 FRANCHISE LAW PART 2

Send us Fan Mail In this Episode #7, I detail how I unwittingly jumped in and tried to make a significant change in the wine industry by trying to undo the Franchise Law protection that the alcoholic ...

22 Loka 20257min

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