Who is Your Direct Sales Target Audience

Your Listening to the Street Smart Wealth Podcast, show 128

An important step to take before you launch your business is take some time to really determine who your target audience is.

Here’s a hint - it’s NOT the whole world.

Today, we will cover how to narrow that down based on products and opportunity and you’ll find a download guide to walk you through this in the show notes -

JackieUlmer.com/128

We’ve spent the last few shows going through how to launch a business, where I am sharing with you exactly the steps I am taking to grow a business from start to finish.

Check the podcast archives on the blog at JackieUlmer.com for previous episodes if you missed any or are new to the show.

If you want even more in depth coaching, visit my inner circle coaching at JackieUlmer.com/coach

The first two weeks have been awesome of the new business launch. I have sponsored personally and my second level is started as well.

I have reached out to large audience and have 2 showcases booked by friends. More on that in another show.

I have 2 more people committed to joining this week, and many in the deciding stages.

I did this doing EXACTLY what I have been sharing with you in the last few podcast shows.

In the next show, we will cover what to SAY as you begin contact people but first, let’s determine -

Who is Your Target Audience

Key Points -

It’s not everyone.

This is important as you work through your list, and also as you get out on social media, into groups, forums and begin interacting with people.

Sort this into two areas -

Your Products

Your Opportunity

And, even if your products will only work for a specific group, don’t forget your list of potential referral partners.

Start with your product line, and this is where it is important to KNOW your products. What’s your Direct Sales Company’s Flagship product? What are some other products?

Who would be right for your products?

Develop a paragraph around this concept -

You know how people (insert challenge here)? I market a product that helps people (insert solution here.) Do you know anyone who might be interested in a product like that?

Now, you aren’t selling, you are problem solving. Big difference.

Once you’ve developed that paragraph, go through your list and pick out who fits that MOST appropriately. And, then also think of your referral partners.

Now, let’s think of your opportunity.

Tendency to think of people who NEED money. Don’t write them off the list but don’t necessarily start there.

Start with movers and shakers. In this case, you’ll be leading with the opportunity.

Again, a paragraph -

“You know how people have been really challenged in this economic environment? I started a business on the side that has created extra income for me, without getting a second job and leaving my family. In fact, I do most of it from home, in the evenings after the kids are in bed. Do you know anyone who might be looking for something like that?”

So, again, ask yourself -

Who is my target audience?

What is my target audience's demographics? (age, gender, background, income level, etc.)

What are their dreams, goals and desires?

What are the challenges, fears and concerns they face?

Why did I choose this audience?

Why did I choose my company and products? (Get VERY specific)

What experiences, skills and/or personal attributes do I have that will connect with this audience?

What solutions do I provide?

Based on my answers and my target audience, how will I differentiate myself from my competition?

Where does my audience "hang out" online?

So, here are some ACTION STEPS for you -

Download the handout - 128

Develop your paragraph for your product and opportunity.

Get very clear on the solution you provide. This gives you confidence.

Begin to develop what you will say with each different person. It will vary and that’s okay. There is no cut and dried “script” that fits everyone.

The more you talk to people, the easier it will become to know what to say in each situation. Today, nothing takes me out of my game and I know what to say EVERY time. I mean EVERY time. And, I didn’t start that way. It’s only because I have done it so many times.

RESOURCE LINKS

JackieUlmer.com/connect - Details on my new business launch with my daughter.

Podcast reviews shout out!

JerryW1211 - Everything I have heard Jackie put out has been outstanding and will make you think about the true way to accomplish your goals. Thanks Jackie, job well done.

Go to JackieUlmer.com/itunes or JackieUlmer.com/stitcherto leave your review and be entered into a drawing for a free month of coaching.

Show notes http://JackieUlmer.com/128

I really do want to hear from you. This world and business needs more connection! Do you have a question or comment for me? Feedback for the show?

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Until next time - remember this - Hesitation Never Cashed a Check!

Good luck in your business!