The Logo Trap: What Harvard's Logo Study Got Wrong
Harvard Business Review studied 597 logos and declared a winner, but we're not buying it.In this episode, rebranding experts, Reilly Newman and Scott Saunders unpack why HBR's descriptive vs. non-desc...
16 Kesä 19min
The Empathy Bait: AI Grifters Are Weaponizing Trust (And What It Means for Your Brand)
AI-generated avatars are flooding TikTok, posing as struggling small business owners who are actually selling dropshipped products at 300%+ markups. One account's viral video racked up 6.5 million vie...
9 Kesä 12min
Ferrari's Jaguar Moment - When brands take their eyes off the road
What happens when a brand takes its eyes off the road? More importantly what happens to the audience when a brand gives them whiplash?On this episode of Brandy, Reilly Newman and Scott Saunders discus...
2 Kesä 17min
They Didn't Forget You. They Just Had Nothing to Rebuild.
The neuroscience of brand memory, marketing strategy, and why your growth has stalledYou're getting traffic, maybe even good reviews, but referrals are slow, word of mouth is inconsistent, and growth ...
26 Touko 29min
Why Toys R Us Bought Pickleball
The Pickleball Finals in San Clemente had a title sponsor nobody expected... Toys R Us.Parent company, WHP Global, didn't pick this matchup by accident. Pickleball is the fastest-growing sport in Amer...
19 Touko 15min
Social Media Rewards What Kills Brands
The algorithm rewards volume. Volume demands low cost and high frequency. And the unhealthy pressure to post constantly, cheaply, and for attention is working against everything brand strategy is buil...
12 Touko 17min
Walmart Rebranded Great Value, Most Marketers Will Miss the Point
$1 Trillion retailer (Walmart) spent millions on a brand system most $5M founders refuse to build.Walmart just rolled out a new look for Great Value with a darker blue, refined wordmark, "America's Pa...
5 Touko 23min
