Mocktails with Marina13 Touko 2024

Interview with All the Bitter's Co-Founder, Ian Blessing

In this episode, we explore the craft of creating multi-award winning alcohol-free cocktail bitters, the evolution of functional mixology, and the wider impact these innovations are having on the beverage industry.

Today's conversation touches on the origins of All The Bitter, where a passion for botanical flavors and health-conscious alternatives to traditional cocktail bitters has led to the creation of a completely alcohol-free product line. The founders share their insights into the challenges of product development, from achieving intense flavors without alcohol to navigating the complexities of distribution in a market dominated by alcoholic offerings.

https://allthebitter.com/

Marina and Ian also discuss the growing importance of herbalism in mixology, highlighting how ingredients like dandelion and milk thistle not only enhance flavor but also offer functional benefits, supporting liver health and promoting wellness.

The discussion doesn't shy away from the obstacles faced by those transitioning careers into this emerging industry, reflecting on the personal and professional shifts required to forge a new path in non-alcoholic beverages.

This episode is a must-listen for anyone interested in the cutting edge of mixology, providing a deep dive into the challenges and triumphs of creating non-alcoholic bitters and the broader implications for health and industry standards. Tune in to discover how All The Bitter is shaping the future of drinks, one botanical at a time.

Reach out to Marina: hello@marinamars.com
Reach out to Ian: ian@allthebitter.com

Learn more about Marina's services here: www.marinamars.com/themodernmocktail

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(114)

your employees are your community too

When owners in the kava and non-alc industry talk about community, they usually mean their regulars. In this episode of Mocktails with Marina, Marina turns the lens around to the community standing be...

10 Marras 11min

ownership! i wrote you a job description (follow this SOP to get your life back)

When you opened your business, someone asked about your menu, your location, and your budget. Nobody asked what your job would be. So in this episode of Mocktails with Marina, Marina wrote one for you...

2 Marras 12min

never spend dollars counting pennies

Marina once watched a business spend more than $100,000 in two years switching point of sale systems, all to save a few hundred dollars a month. In this episode of Mocktails with Marina, she breaks do...

26 Loka 12min

what a sober mama wishes your kava bar knew before thanksgiving

Marina sits on both sides of the counter. She's a consultant who has worked with more than a thousand beverage businesses since 2014, and between Thanksgiving and New Year's she's also your customer: ...

19 Loka 12min

being needed is the most expensive feeling

When was the last time you went a full Saturday without checking your phone? In this episode of Mocktails with Marina, Marina takes kava bar, non-alc lounge, and booze-free bottle shop owners through ...

12 Loka 13min

i took a client call before my dad's wake: building a business for your worst day

After four months away, Marina is back. In the comeback episode of Mocktails with Marina, she shares why the show went quiet after episode 108 and what kept her family business running while she stepp...

5 Loka 11min

commitment: what it takes to really make it (professionals vs hobbyists)

What separates the entrepreneurs who actually make it from the ones who almost do? In this episode of Mocktails with Marina, we're talking about commitment not the motivational poster version, but the...

29 Touko 22min

love, as a state: there are 2 types of business owners (which one are you?)

There are two types of non-alcoholic beverage business owners: those who build from love, and those who build from fear. In this episode of Mocktails with Marina, Marina breaks down exactly what each ...

15 Touko 15min