Making an Impact: What Dog-Friendly Kava Bars Have Taught Us

Making an Impact: What Dog-Friendly Kava Bars Have Taught Us

In this episode of "Mocktails with Marina," we dive into the magic of storytelling in marketing and how a compelling narrative can make people want to buy your product, regardless of what's in the cup. We explore the journey of Mixoloshe, which transformed into Smashd, and the inspiring story of Nicole the intern, who proved her worth to her boss through her dedication and hard work. Her story kept me engaged with the brand far beyond the initial interest in their non-alcoholic offerings.

Next, I share a heartwarming story about shelter dogs in the kava bar setting, recounting the origins of my and Tyler's two beloved shelter dogs, Honey and Wiley. This tale highlights the impact of giving back to the community and the joy of adopting rescue pets.

The shelter our dogs came from in Mesa, AZ: https://www.maricopa.gov/5268/Animal-Care-and-Control

These narratives underscore the importance of sharing your heart with your community and finding causes to support outside of your business, yet through your business.

Tune in to discover how you can weave powerful stories into your marketing and make a meaningful difference in your community. Don't miss this episode—it's packed with insights and inspiration that you won't want to miss!

Learn more about Marina's services here: www.marinamars.com/themodernmocktail

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Jaksot(114)

your employees are your community too

your employees are your community too

When owners in the kava and non-alc industry talk about community, they usually mean their regulars. In this episode of Mocktails with Marina, Marina turns the lens around to the community standing be...

10 Marras 11min

ownership! i wrote you a job description (follow this SOP to get your life back)

ownership! i wrote you a job description (follow this SOP to get your life back)

When you opened your business, someone asked about your menu, your location, and your budget. Nobody asked what your job would be. So in this episode of Mocktails with Marina, Marina wrote one for you...

2 Marras 12min

never spend dollars counting pennies

never spend dollars counting pennies

Marina once watched a business spend more than $100,000 in two years switching point of sale systems, all to save a few hundred dollars a month. In this episode of Mocktails with Marina, she breaks do...

26 Loka 12min

what a sober mama wishes your kava bar knew before thanksgiving

what a sober mama wishes your kava bar knew before thanksgiving

Marina sits on both sides of the counter. She's a consultant who has worked with more than a thousand beverage businesses since 2014, and between Thanksgiving and New Year's she's also your customer: ...

19 Loka 12min

being needed is the most expensive feeling

being needed is the most expensive feeling

When was the last time you went a full Saturday without checking your phone? In this episode of Mocktails with Marina, Marina takes kava bar, non-alc lounge, and booze-free bottle shop owners through ...

12 Loka 13min

i took a client call before my dad's wake: building a business for your worst day

i took a client call before my dad's wake: building a business for your worst day

After four months away, Marina is back. In the comeback episode of Mocktails with Marina, she shares why the show went quiet after episode 108 and what kept her family business running while she stepp...

5 Loka 11min

commitment: what it takes to really make it (professionals vs hobbyists)

commitment: what it takes to really make it (professionals vs hobbyists)

What separates the entrepreneurs who actually make it from the ones who almost do? In this episode of Mocktails with Marina, we're talking about commitment not the motivational poster version, but the...

29 Touko 22min

love, as a state: there are 2 types of business owners (which one are you?)

love, as a state: there are 2 types of business owners (which one are you?)

There are two types of non-alcoholic beverage business owners: those who build from love, and those who build from fear. In this episode of Mocktails with Marina, Marina breaks down exactly what each ...

15 Touko 15min

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