2024 year in review + what to expect in 2025

2024 year in review + what to expect in 2025

In this final episode of Mocktails with Marina for 2024, Marina reflects on a groundbreaking year for the non-alcoholic industry and her community. The episode highlights key milestones, such as the non-alc beverage market reaching $1.3 trillion, the rise of functional beverages, and the success of savory, culinary-inspired cocktails. Marina shares stats from her own work this year, including 50 podcast episodes and 26 inspiring guests!

Listeners will hear about the exciting projects Marina and her team tackled in 2024, from creating nearly 400 pages of industry guides and workbooks to partnering with the Kava Coalition on a multi-million participant survey.

Looking ahead to 2025, Marina unveils new offerings, including AI integrations, leadership training, the Kavatender 101 training program, and the Bev Brand Builder course for entrepreneurs ready to launch their own non-alcoholic beverage brands. She also discusses market growth projections, emerging flavor trends, and strategies to navigate challenges like tariffs and evolving regulations.

Marina ends the episode with a call to action for aspiring and expanding non-alc entrepreneurs, encouraging listeners to email her at hello@marinamars.com to find the perfect program for their 2025 goals.

https://www.marinamars.com/themodernmocktail

Join Marina as she celebrates the wins of 2024 and sets an inspiring tone for the year ahead. Cheers to making 2025 the year of breakthroughs and abundance!

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(114)

your employees are your community too

your employees are your community too

When owners in the kava and non-alc industry talk about community, they usually mean their regulars. In this episode of Mocktails with Marina, Marina turns the lens around to the community standing be...

10 Marras 11min

ownership! i wrote you a job description (follow this SOP to get your life back)

ownership! i wrote you a job description (follow this SOP to get your life back)

When you opened your business, someone asked about your menu, your location, and your budget. Nobody asked what your job would be. So in this episode of Mocktails with Marina, Marina wrote one for you...

2 Marras 12min

never spend dollars counting pennies

never spend dollars counting pennies

Marina once watched a business spend more than $100,000 in two years switching point of sale systems, all to save a few hundred dollars a month. In this episode of Mocktails with Marina, she breaks do...

26 Loka 12min

what a sober mama wishes your kava bar knew before thanksgiving

what a sober mama wishes your kava bar knew before thanksgiving

Marina sits on both sides of the counter. She's a consultant who has worked with more than a thousand beverage businesses since 2014, and between Thanksgiving and New Year's she's also your customer: ...

19 Loka 12min

being needed is the most expensive feeling

being needed is the most expensive feeling

When was the last time you went a full Saturday without checking your phone? In this episode of Mocktails with Marina, Marina takes kava bar, non-alc lounge, and booze-free bottle shop owners through ...

12 Loka 13min

i took a client call before my dad's wake: building a business for your worst day

i took a client call before my dad's wake: building a business for your worst day

After four months away, Marina is back. In the comeback episode of Mocktails with Marina, she shares why the show went quiet after episode 108 and what kept her family business running while she stepp...

5 Loka 11min

commitment: what it takes to really make it (professionals vs hobbyists)

commitment: what it takes to really make it (professionals vs hobbyists)

What separates the entrepreneurs who actually make it from the ones who almost do? In this episode of Mocktails with Marina, we're talking about commitment not the motivational poster version, but the...

29 Touko 22min

love, as a state: there are 2 types of business owners (which one are you?)

love, as a state: there are 2 types of business owners (which one are you?)

There are two types of non-alcoholic beverage business owners: those who build from love, and those who build from fear. In this episode of Mocktails with Marina, Marina breaks down exactly what each ...

15 Touko 15min

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