sell the vibe, not the drink: the new rules of running a non-alc business

sell the vibe, not the drink: the new rules of running a non-alc business

Nobody cares what's in the bottle. They care how it makes them feel. In this solo episode, Marina breaks down one of the most common mistakes in the non-alc industry: over-educating instead of emotionally connecting. If you've been pushing ingredients, benefits, and back labels instead of identity, aspiration, and community… this episode is your wake-up call.

You'll learn:

  • Why taste and function are not the main reason people buy
  • How to shift your brand from informative to irresistible
  • What it actually takes to build a non-alc brand that people want to rep

If you're in the bottle business, running a bar, or launching something new, this is the episode you can't afford to miss.

🎯 Want to learn how to build a movement, not just a menu?

Join Bula Boss—where we teach you how to sell culture, identity, and community.

www.marinamars.com/bulaboss

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(108)

commitment: what it takes to really make it (professionals vs hobbyists)

commitment: what it takes to really make it (professionals vs hobbyists)

What separates the entrepreneurs who actually make it from the ones who almost do? In this episode of Mocktails with Marina, we're talking about commitment not the motivational poster version, but the...

29 Touko 22min

love, as a state: there are 2 types of business owners (which one are you?)

love, as a state: there are 2 types of business owners (which one are you?)

There are two types of non-alcoholic beverage business owners: those who build from love, and those who build from fear. In this episode of Mocktails with Marina, Marina breaks down exactly what each ...

15 Touko 15min

flow state: a holistic approach to lifestyle richness through your business

flow state: a holistic approach to lifestyle richness through your business

Flow State: A Holistic Approach to Lifestyle Richness Through Your Business What does it actually feel like when your business is working; not just producing results, but genuinely working for you? I...

15 Touko 27min

Family management & designing your household operations to share the load

Family management & designing your household operations to share the load

what does it actually look like to build a business and a life at the same time without sacrificing one for the other? in this episode of Mocktails with Marina, Marina pulls back the curtain on how s...

28 Huhti 16min

Maternity leave & the first 40 days as a business owner

Maternity leave & the first 40 days as a business owner

Nobody hands you maternity leave when you run your own business. You build it or you don't take one. In this episode, Marina gets into exactly how she prepared for maternity leave as a consultant wit...

22 Huhti 31min

Our birth story & why, as a sober woman, I chose to go unmedicated

Our birth story & why, as a sober woman, I chose to go unmedicated

Unmedicated birth. Sober mom. Two miscarriages. 200 days of vomiting. And a business that held through all of it. In this episode, Marina shares the full story from meeting her husband in 2021 and bu...

17 Huhti 21min

motherhood & entrepreneurship: you can (and should) have it all

motherhood & entrepreneurship: you can (and should) have it all

Nobody tells you that becoming a mom changes your capacity not just your schedule, but your actual bandwidth. And nobody tells you that building a business in the middle of that is still possible. In ...

8 Huhti 24min

Multi-passionate entrepreneurship and the evolution of you

Multi-passionate entrepreneurship and the evolution of you

After a few months away (and one very life-changing baby) Marina is back. Episode 101 of Mocktails with Marina is a deeply personal return to the mic, and the topic couldn't feel more fitting: what it...

3 Huhti 22min

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