Questions from Founders: "How much do I need to show up online?"

Questions from Founders: "How much do I need to show up online?"

As a non-alcoholic business owner, how much do you really need to be online to succeed? In this episode of Mocktails with Marina, I break down exactly how I built two podcasts that have generated over $100,000 in revenue ALONE without ever having more than 6,000 followers on social media.

I'll walk you through my simple content strategy: a weekly audio-only podcast, one evergreen paid ad that's been running for nearly two years, and a consistent newsletter that ties it all together. You'll learn why consistency matters more than virality, how to decide what "showing up" looks like for you, and why different business seasons require different levels of online presence.

Whether you love creating daily content or you'd rather build a system that runs while you're offline, this episode will give you permission to design your business around your lifestyle, not someone else's algorithm.

What You'll Learn in This Episode:

  • Why you don't need to be online 24/7 to grow your non-alc business

  • How my podcast-first strategy attracts 100% of my clients

  • The role evergreen ads play in creating a stable flow of leads

  • How to adapt your online presence based on the season you're in

  • Why lifestyle richness > hustle culture, especially for long-term sustainability

Tune in to find your balance between visibility and freedom and discover just how little you actually need to be online to thrive in the non-alc space.

Join the newsletter: https://www.marinamars.com/contact

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(114)

your employees are your community too

your employees are your community too

When owners in the kava and non-alc industry talk about community, they usually mean their regulars. In this episode of Mocktails with Marina, Marina turns the lens around to the community standing be...

10 Marras 11min

ownership! i wrote you a job description (follow this SOP to get your life back)

ownership! i wrote you a job description (follow this SOP to get your life back)

When you opened your business, someone asked about your menu, your location, and your budget. Nobody asked what your job would be. So in this episode of Mocktails with Marina, Marina wrote one for you...

2 Marras 12min

never spend dollars counting pennies

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Marina once watched a business spend more than $100,000 in two years switching point of sale systems, all to save a few hundred dollars a month. In this episode of Mocktails with Marina, she breaks do...

26 Loka 12min

what a sober mama wishes your kava bar knew before thanksgiving

what a sober mama wishes your kava bar knew before thanksgiving

Marina sits on both sides of the counter. She's a consultant who has worked with more than a thousand beverage businesses since 2014, and between Thanksgiving and New Year's she's also your customer: ...

19 Loka 12min

being needed is the most expensive feeling

being needed is the most expensive feeling

When was the last time you went a full Saturday without checking your phone? In this episode of Mocktails with Marina, Marina takes kava bar, non-alc lounge, and booze-free bottle shop owners through ...

12 Loka 13min

i took a client call before my dad's wake: building a business for your worst day

i took a client call before my dad's wake: building a business for your worst day

After four months away, Marina is back. In the comeback episode of Mocktails with Marina, she shares why the show went quiet after episode 108 and what kept her family business running while she stepp...

5 Loka 11min

commitment: what it takes to really make it (professionals vs hobbyists)

commitment: what it takes to really make it (professionals vs hobbyists)

What separates the entrepreneurs who actually make it from the ones who almost do? In this episode of Mocktails with Marina, we're talking about commitment not the motivational poster version, but the...

29 Touko 22min

love, as a state: there are 2 types of business owners (which one are you?)

love, as a state: there are 2 types of business owners (which one are you?)

There are two types of non-alcoholic beverage business owners: those who build from love, and those who build from fear. In this episode of Mocktails with Marina, Marina breaks down exactly what each ...

15 Touko 15min

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