case study: arizona's thriving non-alcoholic scene

case study: arizona's thriving non-alcoholic scene

In this episode, Marina breaks down one of the fastest-growing non-alcoholic markets in the country: Arizona. With over twenty kava bars, bottle shops, and functional beverage spaces now thriving across the state, Arizona has quietly become a blueprint for how to build nightlife rooted in connection instead of intoxication.

You'll learn what makes this ecosystem so successful, from its collaborative founders and lean operational strategies to the cultural and economic shifts fueling community-based nightlife. Marina also shares insights from behind the scenes of her work in Arizona's non-alc industry and reveals what founders can learn from the state's rise as a non-alc powerhouse.

If you're hearing this live, don't miss Bula Boss LIVE this November: a two-day, multi-city Arizona experience for beverage founders and sober-curious leaders ready to see this movement up close. Details and tickets at www.marinamars.com/bulabosslive2025

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Jaksot(108)

commitment: what it takes to really make it (professionals vs hobbyists)

commitment: what it takes to really make it (professionals vs hobbyists)

What separates the entrepreneurs who actually make it from the ones who almost do? In this episode of Mocktails with Marina, we're talking about commitment not the motivational poster version, but the...

29 Touko 22min

love, as a state: there are 2 types of business owners (which one are you?)

love, as a state: there are 2 types of business owners (which one are you?)

There are two types of non-alcoholic beverage business owners: those who build from love, and those who build from fear. In this episode of Mocktails with Marina, Marina breaks down exactly what each ...

15 Touko 15min

flow state: a holistic approach to lifestyle richness through your business

flow state: a holistic approach to lifestyle richness through your business

Flow State: A Holistic Approach to Lifestyle Richness Through Your Business What does it actually feel like when your business is working; not just producing results, but genuinely working for you? I...

15 Touko 27min

Family management & designing your household operations to share the load

Family management & designing your household operations to share the load

what does it actually look like to build a business and a life at the same time without sacrificing one for the other? in this episode of Mocktails with Marina, Marina pulls back the curtain on how s...

28 Huhti 16min

Maternity leave & the first 40 days as a business owner

Maternity leave & the first 40 days as a business owner

Nobody hands you maternity leave when you run your own business. You build it or you don't take one. In this episode, Marina gets into exactly how she prepared for maternity leave as a consultant wit...

22 Huhti 31min

Our birth story & why, as a sober woman, I chose to go unmedicated

Our birth story & why, as a sober woman, I chose to go unmedicated

Unmedicated birth. Sober mom. Two miscarriages. 200 days of vomiting. And a business that held through all of it. In this episode, Marina shares the full story from meeting her husband in 2021 and bu...

17 Huhti 21min

motherhood & entrepreneurship: you can (and should) have it all

motherhood & entrepreneurship: you can (and should) have it all

Nobody tells you that becoming a mom changes your capacity not just your schedule, but your actual bandwidth. And nobody tells you that building a business in the middle of that is still possible. In ...

8 Huhti 24min

Multi-passionate entrepreneurship and the evolution of you

Multi-passionate entrepreneurship and the evolution of you

After a few months away (and one very life-changing baby) Marina is back. Episode 101 of Mocktails with Marina is a deeply personal return to the mic, and the topic couldn't feel more fitting: what it...

3 Huhti 22min

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