Veritonic's New Video Ad Audio Checking Tool, Prediction Market Podcasting, & More

Veritonic's New Video Ad Audio Checking Tool, Prediction Market Podcasting, & More

Today in the business of podcasting:

  • Sounds Profitable and Veritonic launched a free preview of Veritonic Instant Insights, a tool that tests audio and video ad creative before launch and returns awareness and intent signals across podcast, YouTube, CTV, social, and streaming, benchmarked against more than a decade of testing data.
  • A new joint study from Radiocentre, the Radio Advertising Bureau, and Commercial Radio & Audio Australia, spanning 1,262 campaigns over 17 years, found that adding audio to the marketing mix delivers a 75% profit uplift, an 81% increase in consumer trust, and a 19% gain in customer acquisition.
  • Prediction market platforms Kalshi and Polymarket are moving into podcasting, with Kalshi backing the Men in Blazers World Cup recap show Night Cup and Polymarket launching the weekly pop culture show What Are the Odds? with Dear Media.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(1046)

Spotify's "Unskippable" Ads, Video in Podcasting's Top 50, & More

Spotify's "Unskippable" Ads, Video in Podcasting's Top 50, & More

Today in the business of podcasting:Register for Ask a Marketer: How Advertisers Read the ResearchSpotify has begun selling unskippable podcast ads that Premium listeners cannot jump past, even with t...

17 Elo 7min

First Podcast Movement NYC Speakers, Nielsen to Acquire DoubleVerify, & More

First Podcast Movement NYC Speakers, Nielsen to Acquire DoubleVerify, & More

This week in the business of podcasting:Tom Webster walks through Podcast Movement's five-day takeover of Terminal 5 in New York City, from the inaugural Sounds Profitable Business Summit to a creator...

14 Elo 10min

Podcast Movement unveils its NYC lineup, Alex Cooper's Unwell raises at $500M, & More

Podcast Movement unveils its NYC lineup, Alex Cooper's Unwell raises at $500M, & More

Today in the business of podcasting:Tom Webster details Sounds Profitable's five-day takeover of New York City's Terminal 5 in September, spanning the partner-only Business Summit, the IAB Podcast Upf...

13 Elo 4min

Spotify's AI Disclosure, Acast Acquires Backyard Ventures, & More

Spotify's AI Disclosure, Acast Acquires Backyard Ventures, & More

Today in the business of podcasting:Acast acquires Backyard Ventures for $20 million, adding more than 200 premium creators across podcasts, YouTube, newsletters, and social to accelerate omnichannel ...

12 Elo 7min

Five Days at Terminal 5

Five Days at Terminal 5

Register for Podcast Movement 2026In this week's Sounds Profitable newsletter, Tom Webster breaks down the company's most ambitious week yet: five days taking over Terminal 5 in New York this Septembe...

12 Elo 10min

Magellan AI Quarterly Podcast Ad Benchmarks, YouTube To Increase Partner Program Requirements, & More

Magellan AI Quarterly Podcast Ad Benchmarks, YouTube To Increase Partner Program Requirements, & More

Today in the business of podcasting:With the Premier League banning front-of-shirt gambling sponsorships from the 2026/27 season, Sport Social's Ryan Barker argues official team and fan podcasts are t...

11 Elo 7min

A Marketer's Take on Reading Research, Nielsen Acquires DoubleVerify for $2.15B & More

A Marketer's Take on Reading Research, Nielsen Acquires DoubleVerify for $2.15B & More

Today in the business of podcasting:Sounds Profitable's Ask a Marketer webinar on August 18 brings Right Side Up's Krystina Rubino and Quo's Tori Murray together with Tom Webster to break down The Pod...

10 Elo 7min

Acast Launches Apple Video for All, Spotify Tests Ad Skip Button, & More

Acast Launches Apple Video for All, Spotify Tests Ad Skip Button, & More

This week in the business of podcasting:Spotify is testing "Skip Ahead," a one-tap ad-skipping tool for Premium subscribers, and the industry is pushing back over what it means for host-read sponsorsh...

7 Elo 8min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
hyva-paha-johtaminen
rss-inderes
rss-ammattipodcast
rss-porssipuhetta
ostan-asuntoja-podcast
pomojen-suusta
rss-karon-grilli
sijoituspodi
rss-sami-miettinen-neuvottelija
rss-laakispodi
rahapuhetta
oppimisen-psykologia
rss-hilden-kaira
rss-pariisilaiset
inderespodi
rss-porssipodi