Episode #566: AJ Bubb

AJ Bubb has spent the last 15 years helping organizations navigate one of the most difficult challenges in business: turning ambitious ideas into meaningful change.

Throughout his career, he has operated at the intersection of technology, leadership, and transformation, working with organizations ranging from global enterprises to rapidly growing mid-market companies. Early roles with Accenture and Amazon Web Services (AWS) gave AJ a front-row seat to some of the world's most ambitious innovation initiatives. Those experiences shaped a perspective that continues to guide his work today: technology alone does not create transformation—people do.

Over the years, AJ witnessed both sides of the innovation equation. He saw organizations invest heavily in emerging technologies without achieving meaningful results, and he saw others create lasting competitive advantages by taking a thoughtful, human-centered approach to change. The difference between those outcomes became the foundation of his career.

Today, AJ is the founder of MXP Studio, a fractional AI strategy consultancy focused on helping mid-market organizations successfully adopt and integrate artificial intelligence. Working primarily with companies in the $50 million to $500 million range, he helps leadership teams identify practical opportunities for AI, build realistic implementation roadmaps, and execute transformation initiatives without disrupting culture, overwhelming employees, or creating unnecessary risk.

In addition to his consulting work, AJ is the host of Facing Disruption, a growing leadership-focused platform with nearly 40,000 followers. Through candid conversations with executives, founders, and innovators, he explores the realities of leading through uncertainty, disruption, and technological change. The show was born from a simple observation: the most valuable leadership conversations often happen behind closed doors. AJ's mission is to bring those conversations into the open, helping leaders learn from one another's successes, failures, and hard-earned lessons.

AJ is also a contributor to the Forbes Technology Council and the founder of Convia, an early-stage technology venture. As a strong advocate for hands-on experimentation, he believes leaders should actively use the technologies they discuss. His commitment to learning through building has placed him at the forefront of AI-accelerated development and the emerging world of "vibe coding." In less than 60 days, AJ generated more than 980,000 lines of code on the Lovable platform, earning recognition among the top 1% of users globally.

What distinguishes AJ is his pragmatic approach to innovation. He does not chase hype cycles or make exaggerated promises about the future of AI. Instead, he focuses on helping leaders understand both the opportunities and the realities of technological transformation. Having witnessed AI implementations fail, transformation programs stall, and leadership teams struggle under the weight of constant change, he brings an honest and balanced perspective to every conversation.

At the same time, AJ has seen what is possible when organizations get it right. He has watched leaders unlock new levels of productivity, innovation, and growth by combining emerging technologies with strong leadership, clear communication, and a people-first mindset.

Whether speaking on a podcast, advising executives, or leading strategic discussions, AJ's message remains consistent: successful transformation is not about technology. It is about people. The organizations that thrive in the age of AI will not be those that adopt the most tools—they will be the ones that empower their people to use those tools with purpose, confidence, and clarity.