Revisiting: Wall Street to SaaS CFO with Carla Cooper (CFO @ Contentful)

Revisiting: Wall Street to SaaS CFO with Carla Cooper (CFO @ Contentful)

What does it take to be a truly great CFO today?

It’s not just about balancing the books—it’s about driving strategy, managing risks, and telling the financial story in a way that inspires confidence.

In this re-released episode, first published in March 2025, Carla Cooper, CFO of Contentful, shares her journey from Wall Street equity analyst to CFO, discussing her role in scaling Contentful, navigating IPOs and acquisitions, and offering valuable tips on transitioning into a CFO position.

She emphasizes the importance of networking, continual learning, and telling a compelling financial story.

Carla also provides practical advice for finance professionals contemplating job changes and reflects on the evolving responsibilities of a CFO.

Connect with Carla on LinkedIn: https://www.linkedin.com/in/carla-newmeyer-cooper-843a591/

Connect with Alex on LinkedIn: https://www.linkedin.com/in/alexlouisy/

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenepearl/

The Growth-Minded CFO podcast aims to challenge the status-quo and explore how the best CFOs approach their work and lives. Hosts Lauren Pearl (Fractional CFO, 3-time Founder and Startup Finance Instructor at NYU) and Alex Louisy (FinTech CEO and Y Combinator graduate) speak with inspiring finance and business leaders who’ll share what great CFOs are doing to support high-performing organizations.

Find all our episodes, in both video and audio format with written summaries, on our news website: https://growthmindedcfo.com/

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Why "AR Automation" Was Never the Right Name: Alex Louisy on Building Financial Relationship Management

Why "AR Automation" Was Never the Right Name: Alex Louisy on Building Financial Relationship Management

For three seasons, Alex Louisy has sat on one side of the mic, asking CFOs about the decisions that shaped their careers. In this episode, he switches seats.Lauren Pearl interviews her own co-host abo...

2 Syys 52min

Inside the CFO-Sales Partnership: How Real-Time Data Changes the Game, with Christina Liu

Inside the CFO-Sales Partnership: How Real-Time Data Changes the Game, with Christina Liu

Most CFOs can see the final sales numbers. Far fewer have a clear view of what is happening inside the pipeline before those numbers land.As CFO of Sigma Computing, Christina Liu works closely with sa...

6 Elo 30min

From GE’s $100B Transformation to Klarna and DeepL: Lessons in Scaling, with Martino Cadoni

From GE’s $100B Transformation to Klarna and DeepL: Lessons in Scaling, with Martino Cadoni

Martino Cadoni has had a front-row seat to some extraordinary moments throughout his career so far.At GE Capital, he was selected to help transform a business with more than $100 billion in assets, wo...

8 Heinä 46min

The CFO’s AI Playbook: How to Roll Out AI Across Your Company, with Ryan Roccon (CFO at Zapier)

The CFO’s AI Playbook: How to Roll Out AI Across Your Company, with Ryan Roccon (CFO at Zapier)

AI is no longer just an experiment. For many companies, it is quickly becoming an expectation.But rolling it out across a business is a very different challenge from giving a few people access to a fe...

10 Kesä 42min

Revisiting: Chris Ortega on What Makes a Great CFO (Hint: They're Not Just a 'Human Calculator')

Revisiting: Chris Ortega on What Makes a Great CFO (Hint: They're Not Just a 'Human Calculator')

In this episode, hosts Lauren and Alex sit down with Chris Ortega, the CEO and founder of Fresh FP&A.Chris shares his inspiring career journey, from his early passion for finance to roles at Ernst & Y...

28 Touko 37min

Why Every CFO Needs a Personal Brand (And How to Build One), with Wassia Kamon

Why Every CFO Needs a Personal Brand (And How to Build One), with Wassia Kamon

Most CFOs don’t think about personal brand until they need something: a new role, a board seat, a stronger network, or a way to stand out.But by then, it might already be too late.In this episode of T...

14 Touko 38min

Revisiting: Ilana Esterrich (CFO @ Planned Parenthood) On Leading Beyond The Numbers

Revisiting: Ilana Esterrich (CFO @ Planned Parenthood) On Leading Beyond The Numbers

If your role as CFO stops at the numbers, you’re already behind.Ilana Esterrich, CFO at Planned Parenthood, breaks down what it actually means to lead in today’s environment—from building resilient te...

29 Huhti 40min

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