Can Content Drive Performance?
From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads.
9 Heinä 36min
Mergers And Operating Systems Are Reshaping TV Ads
Linear TV is grabbing attention once again. The broadcast and streaming worlds are being pulled together by a wave of major M&A, from Fox's $22 billion acquisition of Roku to Paramount's merger with W...
18 Kesä 32min
Programmatic TV Home Screens And Gaming Ads For Kids
How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are adding programmatic ads. Roblox will show ads to kids under 13. We look at th...
11 Kesä 40min
AI Off The Rails
A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could si...
4 Kesä 37min
The End Of The Programmatic Pageview
TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, punctuating the end of the pageview era.
28 Touko 40min
Prog AI Live: AI's Slippery Slop
Recorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does "premium" even mean an...
21 Touko 33min
To Sell TV, The New 'Premium' Is 'Fandom'
This year's TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.
15 Touko 35min
