Fanatics VP Brandt Iden Reveals What's Next for Sports Betting | Martin Lycka's Safe Bet Show

Prediction markets, sports betting regulation and responsible gaming are reshaping the future of the US gaming industry.

At SBC Summit Americas 2026, Martin Lycka sat down with Brandt Iden, VP of Government Affairs at Fanatics Betting & Gaming and former Michigan State Representative, to discuss the biggest issues facing the industry today.

The conversation explores the rapid rise of prediction markets, the importance of consumer protection and why regulated gaming remains the key to sustainable growth across the United States. Brandt also shares insights from his time helping to legalise online sports betting and iGaming in Michigan, one of the most successful regulated markets in America.

In this episode:
✅ The future of prediction markets and sports betting
✅ Why regulated gaming works
✅ Responsible gaming and consumer protection
✅ The evolving role of the CFTC and regulation
✅ How Fanatics is leveraging its sports ecosystem
✅ Lessons from building Michigan's iGaming market
✅ The battle against illegal operators
✅ Why states are increasingly looking at gaming expansion
✅ The opportunities and challenges facing the US industry

Can prediction markets and traditional sports betting coexist? And what does the next chapter of regulated gaming in America look like?

#iGaming #Fanatics #PredictionMarkets #GamingRegulation #SBCSummitAmericas #GamblingIndustry

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