Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners5 Syys 2025

HOW, IF & WHEN To Discount! The Complete Shopify Discounting Guide - Ft Seguno

In this episode, we are joined by Cara from Seguno, who shares the smart strategies for using discounts that work, without cutting into profits!

We cover when to discount, how to create unique codes, automating sales emails, boosting order value, and why positioning matters just as much as the offer itself.

Plus, we’ll explore student, friends, and affiliate discounts that work.

Check out the full discounting report here: https://seg.uno/2025discounts

Key takeaways:

0:00 In today’s episode…

2:11 Meet Cara from Seguno

6:13 IF & WHEN to discount

11:40 How to create unique codes

13:19 How to Automate Sales Email with the Discount Code

15:05 Examples of discount codes done well

18:00 How to drive average order value up with discounts

20:11 The Power Of Product Positioning

23:32 Student & Friends discounting

28:47 Affiliate Programmes that work

32:53 Why To Use Unique Discount Codes

36:02 Get The Discounting Report

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

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