3 Reasons to Add Video to Your Podcast (And 3 Reasons to Not)

Takeaways

Apple Podcasts adding video in 2026 is about keeping listeners in-app—not replacing YouTube.
Video can improve retention, boost visibility, and expand your content repurposing options.
You shouldn’t add video if it overwhelms your workflow, stretches your budget, or your audience prefers audio-only.

Apple Podcasts is rolling out video podcasting in 2026, and podcasters are asking what it means for workflow, hosting, and growth. Abbey breaks down why Apple’s move is less about competing with YouTube and more about keeping users inside the Apple Podcasts ecosystem. She shares three reasons video may be worth adding—retention, standing out, and more repurposing opportunities—and three reasons to skip it—workload, cost, and audience fit. The episode closes with the core strategy reminder: the best format is the one you can produce consistently without burnout.

Key Topics Covered:

Apple Podcasts adding video in 2026: what’s changing
Is Apple trying to become YouTube?
What this may mean for hosting and production workflows
3 reasons to add video: retention, visibility, repurposing
3 reasons not to add video: workload, expense, audience mismatch
How to choose an audio-only vs video strategy you can sustain

News Articles:

https://www.cnbc.com/2026/02/16/apple-takes-on-youtube-and-spotify-with-new-video-podcasting-push.html

https://www.apple.com/newsroom/2026/02/apple-introduces-a-new-video-podcast-experience-on-apple-podcasts/

Affiliates: https://abbeygravesproductions.com/affiliates/

Connect with Abbey: https://abbeygravesproductions.com/

Podcast Website: https://abbeythepodcastlady.com

Podcast gear recommendations: https://www.amazon.com/shop/abbey-thesmalltowntourist/list/SXFRAQOS5X5J?ref_=aip_sf_list_spv_ofs_mixed_d

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(46)

What Three Years of Podcast Producing Taught Me About Betting on Yourself

Bet On Your Podcast Online Course: https://www.skool.com/abbey-the-podcast-lady-5733/classroomTakeawaysAbbey's podcast production business started as a free favor for a friend and grew into a full-tim...

6 Elo 10min

What I’d Do to Launch a Podcast by Labor Day Weekend

It’s August 1st and Abbey’s laying in bed at 10pm having a mini crisis about the calendar (June = Friday, July = Saturday, August = Sunday of summer — you get it). So she recorded this raw, unedited, ...

1 Elo 17min

When to Ask for Help With Your Podcast (And When to Push Through)

Bet on Your Podcast Waitlist https://api.leadconnectorhq.com/widget/form/OxdJ2xCtn30zWB41wDF6?notrack=trueTakeawaysThere is a real test for knowing whether to ask for help: are you willing to learn a ...

30 Heinä 9min

Lessons From Jimothy the Raccoon for Every New Podcaster

TakeawaysAbbey breaks down four surprising podcasting lessons using Jimothy the viral raccoon, starting with the truth that feeling weird and out of place is a normal part of starting something new.Pe...

23 Heinä 10min

The Best Podcast Gear for Recording On the Go

Podcasting Gear for On-The-Go: https://www.amazon.com/shop/abbey-thesmalltowntourist/list/29FTTQQVAALCM?tag=abbeyminke-20&ref_=aip_sf_list_spv_ofs_mixed_d&ccs_id=217bd1aa-de0b-40c7-ba67-820474a2f9d1Ta...

16 Heinä 8min

Why You're Too Scared to Start Your Podcast (And Why That's Normal)

TakeawaysConfidence comes after you start, not before. Waiting to feel ready is the biggest reason new podcasters never launch.Your first episode is not a preview of your final product. Audiences expe...

9 Heinä 7min

Is Anyone Actually Going to Listen to My Podcast?

TakeawaysYou do not need an established audience or 10,000 listeners to start a podcast. Nearly every successful creator, from Amy Poehler to Taylor Swift, started with an audience of almost no one an...

2 Heinä 9min

6 Podcast Wins You'll Never Be Able to Measure

In this solo episode of Abbey the Podcast Lady, Abbey Graves digs into the side of podcasting that the analytics dashboards can never capture. If you have ever wondered whether your podcast is "workin...

25 Kesä 10min