The Problem No Beauty Brand Was Solving | Amy Liu of Tower 28

What happens when the life you've worked so hard to build no longer feels like the life you want? This week on Superwomen, Amy Liu, founder and CEO of Tower 28 Beauty, joins me for a conversation about approval, age, uncertainty, and solving a problem that no one had yet. Before launching one of beauty's most beloved brands, Amy walked away from a successful executive career with no plan for what came next. What followed were four defining years of self-discovery and learning to stop defining herself by other people's expectations. Together we discuss the pressure to keep proving yourself, the lifelong skin condition that inspired Tower 28, the freedom that comes from betting on yourself, and why success means very little if you're constantly postponing happiness. This conversation isn't about beauty. It's about having the courage to build a life that actually feels like your own. Episode Guide: (00:00) Meet Amy Liu of Tower 28 Beauty (04:09) Why you're more likely to succeed after 40 (04:49) The truth about clean beauty and sensitive skin (06:43) Quitting a successful career without a backup plan (15:32) The $350,000 mistake that changed her perspective (17:28) Why your network matters more than you think (21:04) Why collaboration beats competition (22:34) How viral growth can actually hurt your business (25:02) Showing up for your kids while building a company (32:40) Why vulnerability is a leadership skill (37:19) Amy’s advice for founders Learn more about your ad choices. Visit megaphone.fm/adchoices