Jordan White, RN | What Every Practice Owner Should Know Before Talking to Private Equity

Audrey Neff sits down with Jordan White, founder of Urban Medical, for an honest conversation about one of the biggest forces reshaping medical aesthetics today: private equity.

Jordan shares why he explored traditional private equity opportunities before ultimately choosing a different path, offering a candid perspective on the potential pitfalls of PE, what he wishes he knew before entering platform discussions, and the advice every med spa owner should hear as they navigate this rapidly changing landscape.

Together, Audrey and Jordan unpack why so many practice owners misunderstand private equity, the risk of selling too early without fully understanding the long-term implications, and why education and strategic planning are essential to making the right decision for your business and future.

The conversation also explores the strategies driving Urban Medical's success, including increasing consultation conversion rates, confidently presenting higher-value treatment plans, creating experience-driven marketing that patients remember, and leveraging personal branding to build trust, authority, and demand in an increasingly competitive market.

Whether you're evaluating private equity or a growth partnership, looking to improve profitability, or focused on building a practice that commands premium value, this episode is packed with practical insights every aesthetic practice owner can apply.

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Leslie Tracey | Be Intentional or Be Irrelevant: The New Rules of Branding & Leadership

Audrey Neff sits down with branding strategist, speaker, and author, Leslie Tracey, founder of Diamond Hands Media, to unpack one of the most overlooked drivers of business success: intentional leader...

19 Heinä 39min

Adam Haroun | Premium Pricing & Positioning: The Growth Hack Most Practices Overlook

In a market where medical aesthetics has become increasingly crowded and commoditized, many practices are unknowingly competing in a race to the bottom. In this episode, Audrey Neff sits down with glo...

13 Kesä 53min

Financial Strategy for Med Spas: Building a More Profitable, Scalable, and Valuable Business

Audrey Neff sits down with CPA and founder of Keep What You Earn, Shannon Weinstein, for a candid conversation on the financial realities behind running a successful med spa. From cash flow and profit...

23 Touko 43min

The Ceiling Isn't Real: How to Take Your Med Spa to the Next Level

Audrey Neff sits down with Bonnie Benedetto, co-founder of Bella Body Medical Spa and founder of The Med Spa Summit, for a powerful conversation on entrepreneurship, leadership, and what it really tak...

4 Huhti 49min

The Truth About Private Equity in Aesthetics: What No One Tells You (and What You Should Be Asking)

Private equity is one of the most talked-about topics in aesthetics — but also one of the least understood. In this episode, Audrey Neff sits down with Tyler Weinberg, CEO of Aviva Aesthetics, to pull...

28 Maalis 51min

Kay Durairaj, MD, FACS | Navigating the Industry's Top Trends & Controversies

Host Audrey Neff sits down with renowned facial plastic surgeon, Dr. Kay Durairaj, for a candid conversation on where aesthetics is headed — and what practitioners need to understand right now. Dr. Ka...

12 Helmi 36min

Kim Burke, FNP-C | Building Your Dream Team: If You Want to Go Far, Go Together

What does it really take to build a high-performing team in aesthetics and why is culture your greatest growth lever? Audrey Neff sits down with Kim Burke, APN, FNP-C, founder and CEO of Kiss Aestheti...

18 Tammi 55min