Memer-in-Chief: How Donald Trump Took the Digital Town Square by Storm | Kaelan Dorr
The Signal Sitdown1 Huhti 2025

Memer-in-Chief: How Donald Trump Took the Digital Town Square by Storm | Kaelan Dorr

President Donald Trump has made massive inroads with Gen Z voters through an alternative media strategy that took the president’s message directly to the digital town square. As a deputy assistant to the president and White House deputy communications director, Kaelan Dorr is a key player in executing Trump's digital media strategy. He joined a special episode of The Signal Sitdown to discuss how Trump became “the Memer-in-Chief.” Over the course of the 2024 campaign, Trump eschewed traditional media, opting for a media strategy that met voters where they were consuming content. The Trump team brought the president’s message to podcasts and social media platforms instead of op-eds and primetime cable news. The big secret, however, is that this strategy is actually “very simple,” Dorr said. “I think that's what makes it very effective at the end of the day.” “The beauty of the digital strategy and of the movement we've kind of curated over the last decade is that anybody can do it,” Dorr told me. “It's truly valuable because it doesn't require an ad executive on Madison Avenue… to talk about ‘what's our message progression on this issue’ and ‘how do we do videos that tell a story over time?’” “I like to tell everybody this is the easiest job I've ever had because the American people gave us a honey-do list and we're just checking things off.” Trump’s infamous use of social media serves as the foundation for the rest of the administration’s digital strategy. Listen now to find out what happens next: Learn more about your ad choices. Visit megaphone.fm/adchoices

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China Is Exploiting Birthright Citizenship to Target America | Rep. Anna Paulina Luna

China Is Exploiting Birthright Citizenship to Target America | Rep. Anna Paulina Luna

Rep. Anna Paulina Luna joins The Daily Signal to discuss her push to crack down on birth tourism, why she sees the issue as a national security concern, and what she says Congress can do to close exis...

10 Syys 19min

Republicans’ Pre-Midterm Strategy: Secure the Elections, Codify Trump’s Wins, and Keep Big Brother Out | Rep. Keith Self

Republicans’ Pre-Midterm Strategy: Secure the Elections, Codify Trump’s Wins, and Keep Big Brother Out | Rep. Keith Self

The House of Representatives is back in Washington, D.C., this week following its monthlong August recess, but maybe not for long. Some Republicans just want to go straight home after this week and s...

3 Syys 42min

Trump Is Taking a Wrecking Ball to the Woke Smithsonian | Mike Gonzalez

Trump Is Taking a Wrecking Ball to the Woke Smithsonian | Mike Gonzalez

For years, America’s cultural institutions have been used to promote a left-wing interpretation of American history, and the Smithsonian became a prime example. Mike Gonzalez, Senior Fellow with the H...

20 Elo 43min

John Doyle: The Affordability Crisis Is Becoming a Political Crisis

John Doyle: The Affordability Crisis Is Becoming a Political Crisis

Affordability has become a growing political problem for younger Americans, with rising everyday costs exposing a divide over how Republicans should respond to voters who feel increasingly squeezed de...

13 Elo 50min

Can Republicans pass the SAVE America Act before Congress leaves for August recess?

Can Republicans pass the SAVE America Act before Congress leaves for August recess?

The SAVE America Act would require proof of citizenship to register to vote and voter ID when casting a ballot. Supporters argue the legislation would strengthen election integrity, while opponents cl...

6 Elo 59min

Chip Roy: Republicans Must Pass the SAVE America Act Before It Is Too Late

Chip Roy: Republicans Must Pass the SAVE America Act Before It Is Too Late

Republicans must use their remaining months in power to deliver on the promises that gave them control of Washington. That includes permanently securing the border, passing the SAVE America Act, refor...

23 Heinä 35min

Inside the Charlie Kirk Murder Case Courtroom: What the Evidence Revealed

Inside the Charlie Kirk Murder Case Courtroom: What the Evidence Revealed

Today we are joined by Ryan Helfenbein, executive director of Liberty University's Standing for Freedom Center and a longtime friend of Charlie Kirk, who was present in the courtroom during the prelim...

16 Heinä 59min

Trump v. Pope Leo XIV? Where Do Washington and Rome Go From Here?

Trump v. Pope Leo XIV? Where Do Washington and Rome Go From Here?

An unprecedented American papacy is shifting the Vatican back toward tradition, math, and absolute truths after a chaotic twelve years under Pope Francis. This new leadership is already paving the way...

9 Heinä 56min

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