Episode 70: Hockey Is Becoming Unaffordable (with Zechariah Thomas)

The former junior player trying to make hockey cheaper.

Scott and Jamie sit down with Zechariah Thomas, founder and CEO of Swift Hockey, to talk about the rising cost of hockey and why more families are getting priced out of the game.

Zechariah shares his unconventional hockey journey - starting at age 10, playing major junior and pro hockey, and building businesses while still playing. He explains how seeing teammates struggle to afford equipment inspired him to start Swift Hockey and why he's obsessed with making the game more accessible.

The conversation covers hockey stick myths, expensive equipment, prep school costs, youth hockey spending, and the reality that parents often spend money in places that don't actually help development.

In this episode:

Starting hockey at 10 and still reaching the junior/pro level
Why hockey is becoming unattainable for many families
Why kids don't need a $400 stick
Building a hockey company from the trunk of a car

If you've ever wondered whether youth hockey is getting too expensive, this episode is for you.

Swift Hockey: https://swifthockey.com/

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