Virtually Free with Ashlee28 Huhti 2025

Stacey’s Journey to Building a Business with Boundaries, Confidence & Clarity

In this episode of Virtually Free, I’m joined by the amazing Stacey Morthorpe - founder of Virtual Beauty Solutions, social media manager for beauty professionals, and a long-term client inside my coaching programs.

Stacey started out as a VA after 16 years in the beauty industry and has since grown a business that supports her lifestyle and personal commitments

We dive into the real shifts she made to go from an overwhelmed VA to visible and in-demand (with boundaries, structure and offers that reflect her zone of genius)

This is a must-listen if you're:

Just getting started and wondering where to begin
Feeling stuck in the cycle of saying yes to everything
Ready to shift out of freelancer energy and into CEO leadership

In this episode, we cover:

What Stacey’s business looked like before she joined coaching
Her shift into packaged offers and what made it finally click
How she pushed through visibility fears and started showing up online
The mindset shifts that helped her stop overthinking and start leading
Her biggest wins and how her business feels and looks now
Advice she’d give to someone just a few steps behind her

Want to start your own VA business but not sure where to begin?

Download the VA Starter Kit — my free eGuide breaking down the exact steps to set up your VA business from scratch.

You can download it here https://www.ashleethomas.site/f/va-starter-kit-copy

Enjoyed this episode?

Take a screenshot, share it to your Instagram Stories and tag us:

@ashleethomas__ + @virtualbeautysolutions

We’d love to hear what resonated most!

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

Virtually Free is the go-to podcast for virtual assistants, online service providers, and digital entrepreneurs who want to build profitable, flexible businesses that support their lives—not consume them.

Hosted by VA coach and business mentor Ashlee Thomas, each episode is filled with real talk, practical strategies, and mindset shifts to help you scale sustainably, ditch the hustle mentality, and grow with ease.

New episodes released weekly. Subscribe wherever you listen to podcasts!

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