Transitioning from VA to OBM with Karene Anderson

Transitioning from VA to OBM with Karene Anderson

In today’s episode of Virtually Free, we’re joined by the powerhouse behind Virtual Hustle, Karene Hustle, to talk all things transition — from the early days as a VA to stepping fully into the role of Online Business Manager.

Karene walks us through her personal story of burnout, rebuilding, and finding her niche, as well as:

  • What it really means to be an OBM (and how it differs from being a VA)
  • Why niching doesn’t have to happen overnight
  • The mindset shifts that helped her level up
  • Lessons in boundaries, client fit, and staying in your lane
  • How to work with creatives without losing your mind
  • The confidence piece that no one talks about enough

Whether you're a VA feeling ready for more, or simply curious about what the next step could look like, this episode is full of real talk, practical wisdom, and encouragement to trust your path — even if it takes time to unfold.


Here’s how to connect with Karene:

Instagram: Virtualhustle_

Connect with me:

Join the FREE Startup VA Community

View programs and my offers on the website here

If you loved this episode:

Don’t forget to leave a 5-star review — it really helps the show grow!

Follow along on Instagram

Screenshot the episode, tag us both, and let us know your biggest takeaway!


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