More than 2025: Cristiano Ronaldo and the art of marketability
More than the Score24 Joulu 2025

More than 2025: Cristiano Ronaldo and the art of marketability

2025 was the year that Cristiano Ronaldo became the first billionaire footballer. As we look back on our favourite conversations from the past year, we're revisiting a chat with Sam Carp, head of editorial at SportsPro, a company that produces an annual list of the 50 most marketable athletes in sport. Ade Adedoyin and John Bennett find out what makes some athletes more lucrative than others, and what qualities get the attention of audiences and advertisers.

More than the Score is the BBC World Service's daily podcast exploring stories from all over the world of sport. Every Monday to Friday, we're telling stories beyond the scoreline, from athletics to Formula 1, boxing to bobsleigh, and football to the NFL. We've got interviews with extraordinary athletes like pole vault titan Mondo Duplantis, boxing royalty Cecilia Braekhus and tennis legend Boris Becker, as well as the experts working behind the scenes, from top football scouts to physios who keep NBA stars in peak condition. Plus, we've got the expertise of the BBC's top journalists, who share their insights from decades of covering sport at all levels.

And if you've got your own take on the stories we cover, we'd love to hear from you. Email morethanthescore@bbc.co.uk, or WhatsApp us on 0044 800 032 0470. You can find more information, along with our privacy notice, on our website: www.bbcworldservice.com/morethanthescore

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(230)

World Cup 2026: Will Messi and Argentina lift the trophy again?

World Cup 2026: Will Messi and Argentina lift the trophy again?

Argentina will face Spain in Sunday's World Cup final, after overcoming England in a semi-final that once again showcased their battling spirit - but will Lionel Messi lift the trophy again in New Yor...

16 Heinä 20min

World Cup 2026: Spain shock favourites France to reach the final

World Cup 2026: Spain shock favourites France to reach the final

Spain produced a masterclass in control to beat pre-tournament favourites France 2-0 in Dallas and secure their place in just their second World Cup final. BBC football reporter John Bennett tells Le...

15 Heinä 23min

World Cup 2026: Can anyone stop Mbappe’s France?

World Cup 2026: Can anyone stop Mbappe’s France?

Mani Djazmi is joined by Loic Tanzi from L’Equipe and Juan Castro from Marca to preview the World Cup semi-final between France and Spain. France are many people’s favourites to win the tournament, wh...

14 Heinä 19min

World Cup 2026: The refugee stars at the World Cup

World Cup 2026: The refugee stars at the World Cup

Nestory Irankunda, Antonio Rudiger and Alphonso Davies represented Australia, Germany and Canada respectively at the World Cup - and all have links to Africa as refugees.Germany defender Antonio Rudig...

13 Heinä 28min

A golden age of Italian tennis

A golden age of Italian tennis

Italy has six players inside the men's world top 50 including number one and four-time Grand Slam champion, Jannik Sinner.Jasmine Paolini is flying the flag on the women's side while Sara Errani - one...

12 Heinä 38min

World Cup 2026: Norway can surprise England - Olympic great Johannes Klaebo

World Cup 2026: Norway can surprise England - Olympic great Johannes Klaebo

Johannes Hoesflot Klaebo wrote himself into Olympic history earlier this year, by breaking the all-time tally for gold medals won by a Winter Olympian. But this summer, he has been dividing his time b...

11 Heinä 17min

Ghostwriting: How to tell someone else's story

Ghostwriting: How to tell someone else's story

Athletes' memoirs and autobiographies are among the biggest-selling books around the world each year - but often, the words aren't entirely their own. Many sports stars work with 'ghostwriters' - prof...

11 Heinä 17min

World Cup 2026: Who’s put themselves in the shop window?

World Cup 2026: Who’s put themselves in the shop window?

Plenty of players have made names for themselves at this World Cup, from goalkeepers like Cape Verde’s Vozinha and Paraguay’s Orlando Gill to New Zealand midfielder Elijah Just. But though they might ...

10 Heinä 20min

Suosittua kategoriassa Urheilu

kaiken-takana
hockey-night-podcast
urheilun-varjoissa
junnut-pelissa
rss-piippuhylly
runners-high-podcast
rss-kalju-corner
kimanttia
rss-seikkailun-jokamiesluokka
rss-kuralappa-asiaa-gravel-ja-maastopyorailysta
eturivi
unelmia-onkimassa
suomen-f1-podcast
juoksumania
rss-yleisurheilupodcast
rss-ylilyonti
rss-kuninkuusluokka-f1-podcast
rss-padelpodi