Jadd Shickler on Blues Funeral Recordings, Magnetic Eye Records & 30 Years in Heavy Music | Ep. 35

Jadd Shickler — founder of Blues Funeral Recordings, director of Magnetic Eye Records, and lead vocalist of Blue Heron — joins The Sonic Road Podcast for a career-spanning conversation about a life in heavy music that goes all the way back to the beginning of the stoner rock scene.

Jadd has been shaping the heavy underground for nearly thirty years. In this episode he walks through the entire journey — from taping songs off the radio as a kid in 1984 and discovering the world of underground music through his older brother's mixtapes, to the grunge era, to founding the All That's Heavy online store in 1997 around a Kyuss bootleg and a dedicated landline phone in a house full of roommates.

From there the conversation moves through the founding of MeteorCity Records — one of the first labels dedicated to stoner rock — the genre-defining Welcome to MeteorCity compilation, and the early demos that fell into their laps from a teenage Peder from Lowrider, Tommi from Dozer, and the New Jersey bands Solace and The Atomic Bitchwax. Jadd also tells the story of starting his own band in reverse order — filling in for Maryland doom band Iron Man on three weeks' notice in 2000, having never sung live before.

The second half digs into the modern era — selling MeteorCity, stepping away from music for years, returning through writing before joining Magnetic Eye Records, and eventually founding Blues Funeral Recordings in 2018. Jadd breaks down the origin of the PostWax vinyl subscription series, the two-year pursuit of Elder that he finally closed with a SoundCloud audio message, the Mark Lanegan collaboration on the Domkraft record, and what a day in the life of running two labels actually looks like in 2026.

He also gets candid about the business side that most labels won't discuss — transparency, delivering honest sales statements to bands, why "that which is measured improves," how Elder got burned before coming back to work with him, and why it's so easy to take advantage of artists who just want to make music. Plus: the Clutch story from a 2003 European tour, the health of the scene in 2026, why there are more bands than ever but attention is harder to earn, the younger fans showing up to Slomosa and Corrosion of Conformity shows, and balancing Blue Heron with running two labels.

This is a deep one for anyone who cares about the heavy underground, the business of independent music, or the story of how the stoner rock scene actually got built — told by someone who was there from the start.

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