Entrepreneur Reinventing Ag Equipment : The Story Behind DOSE Manufacturing

Nearly twenty years later, DOSE Manufacturing has grown into a 45-person manufacturing company producing premium agricultural equipment, including Headhunter head trailers, Freedom all-wheel-steer trailers, sprayer accessories, rock boxes, fertilizer equipment, and large LED display trailers used across the country.

In this episode, Brett walks through that incredible journey and shares the lessons learned along the way.

The conversation includes:

How DOSE Manufacturing got its start
Why Brett stopped repairing equipment and began manufacturing products
Building the first Headhunter trailer
Growing from Perry to Bouton and eventually transforming the Story City outlet mall into a manufacturing facility
Product development through customer feedback
Engineering equipment for today's larger combines and headers
Building products for agriculture and the entertainment industry
The importance of dealer relationships
Hiring employees and growing a company culture
Lessons on entrepreneurship, leadership, and customer service
Why "people buy from people"

Brett also discusses how listening to customers has driven continuous innovation, why quality always wins over the cheapest price, and how every challenge has helped create better products.

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