How Do Local Political Campaigns Reach Voters in the Most Expensive Midterm in History?

Digital marketing has gotten too big for one person to be the expert at all of it. Shannon Allen and Krystal Vivian introduce Digital Essentials, four digital products built to work alongside the mark...

24 Elo 37min

Football season is here, and the way local businesses buy ads on football games has changed more than most advertisers realize. In this episode, Shannon and Krystal break down the difference between b...

13 Elo 19min

Fox is buying Roku for $22 billion, Paramount is buying Warner Bros. Discovery, and the biggest names in streaming are racing to own the content, the platforms, and the audience data. Shannon Allen an...

30 Heinä 15min

37% of consumers are now starting their searches on AI tools like ChatGPT, Perplexity, and Gemini instead of Google — and that number has doubled in less than a year. So what does that mean for your b...

25 Kesä 36min

We're halfway through 2026. Gas prices jumped 76%, inflation hit its highest rate since May 2023, and consumer spending is splitting in half — with lower and middle-income households pulling back whil...

11 Kesä 22min

Netflix spent over a decade telling the world it would never run ads. Then it did — and in less than three years, 190 million people a month are watching them. In this episode, Shannon and Krystal bre...

4 Kesä 24min

This is a replay of the podcast from Nov. 20, 2025. The digital marketing landscape is shifting faster than ever, and 2026 will separate businesses that adapt from those left behind. In this episode, ...

14 Touko 31min