Bombas CEO Jason LaRose on Socks, Soul, and Scale — Plus Nike Stalls While Levi's and Aritzia Soar

This episode comes to you live from our pop-up studio at the CommerceNext Growth Show in New York City. Our guest: Jason LaRose, CEO of Bombas — the brand that turned socks, underwear, and tees into a mission-powered growth machine, with more than 200 million essential clothing items donated to people experiencing homelessness.

But first, the news — and in our summer biweekly format, there's plenty.

Steve breaks down Nike's unimpressive quarter: revenues down, China off 12%, and an operating profit boost driven almost entirely by a nearly billion-dollar one-time tariff refund. The contrast with Levi's couldn't be sharper — under Michelle Gass, the brand posted 8% sales growth, expanding margins, and momentum across women's and tops.

The winners keep winning elsewhere too. Aritzia's remarkable run continues with comps up an eye-popping 35% and digital up nearly 60%. Uniqlo parent Fast Retailing delivers 22% revenue growth from its 2,500-store global fleet. And Costco's monthly numbers offer fresh evidence of retail's Great Concentration.

Then there's Kroger, acquiring regional grocery powerhouse Giant Eagle — a $9 billion revenue business bought at a strikingly low multiple. Michael and Steve debate the real question: does acquiring-to-compete solve Kroger's relevance problem, or just buy cost leverage against Walmart, Costco, and Amazon?

Then it's on to Jason LaRose, who joined Bombas after leadership roles at Under Armour and Equinox. What drew him in: a genuine mission wrapped around outstanding economics — profitable essentially since day one. He traces the brand's arc from Indiegogo campaign and Shark Tank's most successful company ever to nearly $2 billion in cumulative sales, now expanding into underwear, tees, footwear, and slippers — the very items most requested in homeless shelters.

LaRose also delivers a masterclass in disciplined distribution: highly curated wholesale partnerships with Target, Dick's, Nordstrom, and Scheels, each with distinct assortments for distinct customers, alongside the brand's first stores and expansion into Canada. His mantra — quality, comfort, mission, in that order — explains why repeat rates keep the funnel from leaking where so many DTC peers sprang holes.

Wrapping up, on Steve's radar: a Dallas-area tour of the newly merged Container Store and Bed Bath & Beyond format (who exactly is this store for?), plus his provocative new Substack essay, "Convenience is Boring." On Michael's radar: the soon-to-open Gordie Howe Bridge, his conversation with U.S. Ambassador Pete Hoekstra, and why USMCA review limbo keeps piling uncertainty — and cost — onto businesses and consumers across North America.

About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.

Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2026 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.