The #1 Mistake BCBAs Make When Building a Business

You can be the most passionate, most qualified BCBA in the room and still hear crickets when you try to sell your offer. In this episode, Sarah breaks down the mistake she made when she first started her business: building something she was passionate about instead of something people were actually willing to pay for. If your offer feels like it should be selling itself but isn't, this episode is the reason why.

In this episode, Sarah chats about:

• The real difference between selling a passion and solving a problem, and why only one of them pays the bills
• Why people don't buy products or services, they buy the transformation on the other side of them
• The costly lesson Sarah learned from an eight week curriculum that only two people showed up to
• The three buckets every single offer falls into: health, wealth, or happiness and connection
• Why proactive offers are a hard sell and immediate problems are what actually open wallets
• How Sarah turned a single Facebook group frustration into a supervision program now making 30 to 40K a month
• The simplest way to figure out what to sell: stop guessing and start listening

If you're a BCBA or behavior analyst trying to figure out why your offer isn't converting, this episode gives you the lens to fix it before you build one more thing nobody asked for.

Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here.

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• Want a step-by-step framework to make attracting your first client feel easy? Download it here!
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• Follow me on social: @sarahburby @mindbodybehavior

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