Ep. 128 - Agriculture, Rodeo, Career Growth, & the Future of the Western Industry with Alex Russell of Syngenta

Ep. 128 - Agriculture, Rodeo, Career Growth, & the Future of the Western Industry with Alex Russell of Syngenta

On this episode of That Western Life, Katie sits down with Alex Russell, a small-town farm kid, former rodeo competitor, FFA leader, agriculture professional, and one of the highest-energy voices working at the intersection of agriculture and the western lifestyle.

Alex grew up in South Central Illinois surrounded by horses, rodeo, farming, and the kind of rural upbringing that shaped her work ethic, confidence, and curiosity. Today, she works in agriculture with Syngenta, where her career has moved from sales internships to field sales, sales training, leadership development, and now national soybean seed care product strategy.

This conversation explores what it really looks like to build a career in agriculture, why FFA can change the direction of a young person's life, how rodeo and farming overlap more than people realize, and why the western industry needs to talk honestly about both tradition and innovation.

Katie and Alex also discuss mentorship, sponsorship, corporate agriculture, women in leadership, remote career growth, food production, consumer trust, and the importance of showing up as a better version of yourself each day.

Subscribe to That Western Life for conversations about rodeo, agriculture, ranching, western culture, western business, country lifestyle, and the people shaping the future of the industry.

Follow That Western Life:

Website: https://www.thatwesternlife.com/podcast

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Ep. 136 - Tyler Schuster on Personal Branding, Ag Leadership, and Brands & Blazers

Ep. 136 - Tyler Schuster on Personal Branding, Ag Leadership, and Brands & Blazers

In this episode of That Western Life, Katie sits down with Tyler Schuster for a conversation about cattle, leadership, relationships, personal branding, and the invisible infrastructure that keeps peo...

24 Syys 1h 23min

Ep. 135 - Razieme Iborra and The Making of a Western Creative Director

Ep. 135 - Razieme Iborra and The Making of a Western Creative Director

9 Syys 1h 23min

Ep. 134 - Food Systems, Community Power, and the New Face of Agriculture with Rizpah Bellard

Ep. 134 - Food Systems, Community Power, and the New Face of Agriculture with Rizpah Bellard

In this episode of That Western Life, Katie sits down with Rizpah Bellard, founder of Nova Farming, for a conversation that stretches far beyond cattle. Raised on a Black Angus ranch in Northern Calif...

2 Syys 53min

Ep. 133 - **THAT WESTERN PULSE** We Came Back. Here's What Actually Worked and How YOU Can Use It Today to See Change!

Ep. 133 - **THAT WESTERN PULSE** We Came Back. Here's What Actually Worked and How YOU Can Use It Today to See Change!

That Western Life is officially back, but what actually worked? Katie, Kaycie and Taylie unpack the first month of the Season 7 relaunch, including unexpected social growth, 17 new leads, the content ...

25 Elo 1h 19min

Ep. 132 - Cattle Science, Ruminant Nutrition, & the Economics of Curiosity in Modern Agriculture with Dr. Emily Melchior

Ep. 132 - Cattle Science, Ruminant Nutrition, & the Economics of Curiosity in Modern Agriculture with Dr. Emily Melchior

In this episode of That Western Life, Katie Schrock speaks with Dr. Emily Melchior, a cattle scientist, Zoetis outcomes research lead for ruminants and equine, and Cowgirl 30 Under 30 honoree. Her wor...

13 Elo 53min

Ep. 131 - Rebuilding a Western Legacy with Adam Trenk of Genuine Billy Cook Saddles

Ep. 131 - Rebuilding a Western Legacy with Adam Trenk of Genuine Billy Cook Saddles

Western heritage is easy to romanticize. But behind every legacy brand is a much harder story: ownership decisions, supply chains, skilled labor, production timelines, cash flow, customer trust, and t...

31 Heinä 1h 1min

Ep. 130 -  Making Ag Policy Understandable with Tori Teegarden

Ep. 130 - Making Ag Policy Understandable with Tori Teegarden

Agriculture policy can feel like one of those topics people know they should understand, but quietly avoid. It sounds complicated. It sounds political. It sounds like something happening far away in W...

22 Heinä 1h 6min

Ep. 129 - **THAT WESTERN PULSE** An Inside Scoop of our July Goals, Strategies, & Tips

Ep. 129 - **THAT WESTERN PULSE** An Inside Scoop of our July Goals, Strategies, & Tips

The Comeback Is Not the Strategy The first episode of That Western Pulse begins with a confession. "Are you nosy about other people's business?" asks That Western Life founder and host Katie Schrock. ...

17 Heinä 1h 1min

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