The "All In" Mindset Behind 50,000 Cleanings

In Episode #36 of The Cleaning Journey, Misael Avalos speaks with Marcelo Matos, owner of Prime Cleaning Services in Columbus, Ohio.

Marcelo shares his remarkable journey from immigrating to the United States in 2015 to building a cleaning company that now performs approximately 2,000 cleanings per month with a team of 54 employees and 16 vehicles.

The conversation covers the challenges of losing more than 90% of clients during the pandemic, making the decision to go "all in" on the business, acquiring a larger company while facing significant financial pressure, and working through one of the most demanding periods of entrepreneurship imaginable.

Marcelo also discusses the systems, leadership structure, customer service standards, and operational processes that have helped Prime Cleaning scale while reducing owner dependency.

This episode is packed with lessons on resilience, risk, growth, and what it really takes to build a sustainable cleaning company.

Topics discussed:

• Immigrating to the United States and starting a cleaning business
• Surviving COVID-related client loss
• Business acquisitions
• Cash flow challenges
• Scaling operations
• Building management teams
• Systems and process development
• Customer experience and retention
• Long-term business growth

Interested in growing your cleaning business?

Book a free 45-minute strategy call:

https://www.misaelavalos.com

If you're serious about building systems that remove you as the bottleneck, you need the right tools. We recommend Jobber to manage scheduling, quoting, invoicing, and client communication all in one place.

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