Amazon - 2009
Dear Shareholders8 Helmi 2024

Amazon - 2009

Visit ⁠Dear Shareholders⁠ website to get updates and vote on what shareholder letters come next.


Show Notes:

  • Amazon's 2009 financial results and customer experience improvements. 0:00

    • Amazon highlights 15 years of customer experience improvements in 2009 shareholder letter.

  • Amazon's sales growth and product expansion. 1:16

    • Amazon's net sales increased 28% YoY to $24.51B in 2009, with 15x growth since 1999.

  • Amazon's growth and innovation in 2009. 2:58

    • Amazon expanded its Fulfillment by Amazon service, adding over 1 million unique items to its network.

  • Amazon's annual goal setting process and customer obsession. 4:20

    • Amazon's annual goal setting process begins in the fall and concludes early in the new year after the peak holiday quarter.

    • The set of 452 goals is indicative of Amazon's fundamental approach, starting with customers and working backwards, and obsessing over customers to ensure long-term success.

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