33 - Matcha Is Everywhere Right Now — But Are Coffee Shops Doing It Wrong?

33 - Matcha Is Everywhere Right Now — But Are Coffee Shops Doing It Wrong?

Tea in a specialty coffee cafe, should you even bother? In Episode 33, we dig into one of the more overlooked questions in cafe ownership: how (and whether) to build out a tea program without letting it pull focus from the coffee that brought people in the door.


We cover matcha: its place on the menu, how to source it, and the case for and against batching. Why a bad tea experience can quietly damage your reputation just as much as a bad espresso.


If you're opening a cafe, already running one, or just really passionate about what goes across the bar, this one's for you.


We are drinking Colombia Buesaco from Jack's roastery Mundos Coffee - www.mundosroastingco.com


00:00 Intro

03:00 What We're Drinking

07:43 Should Cafes Offer Tea?

10:55 Finding Your Cafe's Philosophy

13:25 How Mundos Built Its Tea Program

18:13 Types of Tea a Cafe Can Offer

21:01 Matcha's Place in the Cafe

26:08 Getting Creative with Matcha

30:07 Choosing the Right Matcha Grade

38:46 Batching Matcha: Pros & Cons

47:37 The Cold Water Matcha Method

52:16 Iced Teas & Seasonal Drinks

56:38 Loose Leaf Tea Essentials

1:00:34 Wrap-Up & Final Thoughts

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Jaksot(45)

Can You Actually Taste Coffee Fermentation? | Ep. 43

Can You Actually Taste Coffee Fermentation? | Ep. 43

This week we sit down with the Fermentation Project coffees, a collaboration between James Hoffmann and Lucia Solis, and taste four processing methods from the same Guatemalan farm side by side. Along...

6 Loka 42min

Why The AeroPress Still Deserves A Spot On Your Coffee Bar | Ep. 42

Why The AeroPress Still Deserves A Spot On Your Coffee Bar | Ep. 42

This week we're doing a deep dive on the AeroPress. Where it came from, why it's stuck around for so long, and why we still think it deserves a spot on every coffee bar. It's different enough from a p...

22 Syys 56min

New To Coffee? Here's Exactly Where To Start | Ep. 41

New To Coffee? Here's Exactly Where To Start | Ep. 41

New to Specialty Coffee? You're in the right place. On today's episode we go over the 3 stages we'd point anyone towards; Cafe, Learning and Home Brewing. Along the way we get into why "acquired taste...

8 Syys 58min

Let's Talk The Fermentation Project | Ep. 40

Let's Talk The Fermentation Project | Ep. 40

We catch up after a short break, recap Roast Retreat 2026 in Detroit, run through a wave of new coffees currently at Mundos, and share details on the Fermentation Project.Fermentation Box Set: https:/...

25 Elo 59min

Pre-Wetting Your Filter: Myth or Must? | Ep. 39

Pre-Wetting Your Filter: Myth or Must? | Ep. 39

We tackle one of coffee's most argued-about habits: rinsing your paper filter before you brew. Through a series of taste tests, we try to figure out whether it actually changes anything in the cup, or...

14 Heinä 1h 4min

From Farm to Cup: What Your Coffee Actually Costs | Gabe Boscana | Ep. 38

From Farm to Cup: What Your Coffee Actually Costs | Gabe Boscana | Ep. 38

Gabe Boscana has spent 26 years in specialty coffee, from barista at Gimme! Coffee to National Roasting Manager at Intelligentsia, Green Coffee Director at Sightglass, founder of his own roastery Máqu...

2 Heinä 1h 2min

Batched Espresso Scares Me | Ep. 37

Batched Espresso Scares Me | Ep. 37

Batch espresso scares us. Not because it's bad, but because what if it's actually good? When Valor Coffee posted that they were testing batch espresso, it got us thinking about the "shots die" rule an...

2 Kesä 38min

The Espresso Machine That Does Everything (Is It Worth $2000?) | Ep. 36

The Espresso Machine That Does Everything (Is It Worth $2000?) | Ep. 36

Meraki Gen 2: https://tidd.ly/4ukKTDhPodium Coffee Club: https://tidd.ly/4qo2NCsWe got our hands on the Meraki Gen 2 espresso machine and have been using it daily. Built-in grinder, dual boiler, integ...

19 Touko 48min

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