"Be Bold": Decades of Navigating Emerging Markets with Lourdes Casanova & Ann Miroux; EP 11

In this special episode of Beating Sisyphus, Thomas Riveros sits down with Lourdes and Anne to discuss their incredible careers tracking the massive shift in global economic power. From the early days of studying developing nations at the UN and INSEAD, to tracking the explosive rise of Chinese and Latin American multinationals, they share the personal stories behind the macroeconomic data. They discuss why Western business models often fail in the Global South, the vital importance of humility in economic research, and why the next generation of business leaders must be bold enough to challenge the status quo.🎙️ About the Guests:Lourdes Casanova is the Director of the Cañizares Center for Emerging Markets at Cornell University, a member of the Future Councils of the World Economic Forum, and a globally recognized academic on emerging market multinationals.Anne Miroux is a Faculty Fellow at the Cañizares Center and spent decades at the United Nations Conference on Trade and Development (UNCTAD), where she led FDI statistics and the World Investment Report.📌 Chapters / Timestamps:(00:00) - Introduction & Turning the Tables(01:40) - Early Careers: Why Look South and East?(04:46) - Lourdes on Growing Up in Spain & The Rise of "Global Latinas"(08:32) - How Anne and Lourdes Built Their Legendary Partnership(11:00) - The 3 Ways to Look at Emerging Markets(18:25) - Why Western Business Models Fail in the Global South(22:15) - The Crucial Role of Humility in Economic Policy(24:45) - The Big Debate: Is Emerging Market Growth Inevitable?(32:45) - AI, Demographics, and the Future of the Global South(35:35) - Advice to Their Younger Selves: "Be Bold"(41:20) - Fieldwork Stories: High-Speed Rail in China & The Design of Brasilia(46:50) - A Hopeful Wish for MadagascarBeating Sisyphus is a production of the Cañizares Center for Emerging Markets in collaboration with the Cornell Emerging Markets Institute Club. We bring together leaders from across economics, technology, and policy to explore how innovation emerges under pressure.