Episode 78: Ryad Berkat - Making an Impact as a New Product Marketing Hire
In this episode, Ryad Berkat, a Product Marketing Manager at OpenClassrooms, joins Louise Liu to share what he learned during his first PMM role, including how he approached competitive research, sale...
27 Elo 17min
Episode 76: Abhishek Srivastava - Why Internal Enablement Is the Hardest Part of GTM
In this episode, Abhishek Srivastava, a senior product marketing manager at Simpplr, joins Louise Liu to share his insights on why internal enablement is the hardest part of go-to-market. He breaks do...
23 Kesä 31min
Episode 75: Gokul Kailasam - How To Gain Traction by Niching Down
In this episode, Gokul Kailasam joins Louise Liu to share his insights on niching down vs. staying broad. Gokul discusses why founders often struggle to commit to a niche, and how product marketers ca...
26 Touko 16min
Episode 74: Kate Obiidykhata - How To Drive Product Success Beyond the Launch Day
In this episode, Kate Obiidykhata, General Manager at Percona, joins Louise Liu to share her hard-earned insights on post-launch execution, proactive product marketing, and how PMMs can move from bein...
28 Huhti 25min
Episode 73: Vinícius Chacon - Learnings from Launching an AI Product
In this episode, Vinícius Chacon, a marketing lead who helped launch an AI SaaS platform, joins Louise Liu to share a behind-the-scenes look at the realities of AI product launches—from skyrocketing c...
24 Maalis 24min
Episode 72: Brian Dreyer - Switching Between Product Marketing and Product Management
In this episode, Brian Dreyer, Senior Director of Product Management at Cloudforce, joins Louise Liu to share how his background in product management shaped his approach to product marketing, what ha...
24 Helmi 29min
Episode 71: Katie Noe - Implementing AI in Competitive Intelligence
In this episode, Katie Noe, Product Marketing Manager at Bizzabo, joins Louise Liu to share her journey of implementing AI in competitive intelligence. Katie breaks down her workflow step by step, fro...
27 Tammi 22min
