Dmitry Belianin: Brand Marketing, Social trend, activating sponsorships & Suceeding in 2023
NEXT.io Podcast29 Touko 2023

Dmitry Belianin: Brand Marketing, Social trend, activating sponsorships & Suceeding in 2023

🎙 Podcast #143 with Pierre Lindh and Dmitry Belianin, the CCO at Parimatch International for an in-depth look at Brand Marketing, Social trends, activating sponsorships & succeeding in 2023. 🎧Pierre navigates this insightful discussion through the ever-evolving iGaming landscape, with Dmitry providing unique insights and perspectives from his vast experience in the industry. The conversation covers everything from operating in regulated and unregulated markets, the art of brand marketing, activating sponsorships, to succeeding in the African market in 2023. 🕒 Timestamps: 00:00 - Sponsors' Intro 00:24 - Host Intro and Parimatch in Ukraine 05:34 - Regulated vs Unregulated Markets 09:00 - Traits for Success as an Operator 14:35 - Distinctive Industry Brands 22:50 - Optimizing Ambassadorship 32:00 - Implications of UFC Collaborations 36:23 - Shotgun vs Sharpshooter in Marketing 41:15 - Effective Marketing Tactics 43:30 - Succeeding in the African Market 45:56 - Dmitry's Inspirational Brands This episode is a must-listen for anyone in the iGaming industry, offering a combination of exclusive insights, strategic advice, and an in-depth analysis of key trends in 2023. Don't miss this opportunity to tap into the mind of a successful industry leader and gain the insights you need to navigate the thrilling world of iGaming. ABOUT Dmitry Belianin: Experienced marketing strategist and leader in the sports betting industry. Over 15 years of experience in both marketing and gaming, and a proven record in building global teams, growing profits, and implementing high-growth marketing, digital, and product development strategies within the biggest gaming companies. Remember to LIKE, SHARE, and SUBSCRIBE for more content like this. 🎙️ Join us next week for another engaging episode of iGaming NEXT! _____ This episode of the iGaming NEXT Podcast is hosted by Pierre, Co-Founder/MD at iGaming NEXT and is brought to you by: Pragmatic Solutions – Leading iGaming platform technology.

Jaksot(472)

Power Hour #1 - Pontus Lindwall, President - Betsson AB (M&A in iGaming)

Power Hour #1 - Pontus Lindwall, President - Betsson AB (M&A in iGaming)

In this fireside chat, Pierre & Pontus Lindwall discuss if the iGaming industry will consolidate into only a few powerful players

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#15 - Sam Brown, CCO - Hero Gaming (2020 Innovation Game Changers)

#15 - Sam Brown, CCO - Hero Gaming (2020 Innovation Game Changers)

Sam Brown has been in iGaming since 2004, working across numerous verticals on both operator and supplier side. Sam has been involved in start-ups and also held senior roles at major listed companies....

22 Heinä 20201h 5min

#14 - James Marshall, CEO - Push Gaming (Entertainment/iGaming industry comparisons)

#14 - James Marshall, CEO - Push Gaming (Entertainment/iGaming industry comparisons)

CEO and one of the two co-founders of Push Gaming, James Marshall started up the company in 2010. Highly passionate about games, and dedicated to offering premium quality entertainment products, James...

14 Heinä 202049min

#13 - Jesper Kärrbrink, Chairman - Green Jade Games (The future is bright)

#13 - Jesper Kärrbrink, Chairman - Green Jade Games (The future is bright)

Jesper Kärrbrink has a background in e-commerce, media and gambling. Several CEO positions since 1993, among those; Svenska Spel and Mr Green. Co-founder of gaming studio Green Jade Games.

9 Heinä 202058min

#12 - Peter-Paul de Goeij, MD - Speel Verantwoord (Dutch re-regulation)

#12 - Peter-Paul de Goeij, MD - Speel Verantwoord (Dutch re-regulation)

Peter-Paul de Goeij is the managing director of Dutch online gambling trade organisation, ‘Speel Verantwoord’. Speel Verantwoord aspires to achieve and promote a safe and responsible online gambling o...

30 Kesä 202041min

#11 - Heidi Lofthus, CPO - ComeOn Group (To return or not return to the office)

#11 - Heidi Lofthus, CPO - ComeOn Group (To return or not return to the office)

Heidi Lofthus is an iGaming industry veteran, closing in on 15 years within the industry having worked both with suppliers and operators alike. Her iGaming journey started with operational roles in Gi...

23 Kesä 202047min

#10 - Todd Haushalter, CPO Evolution Gaming (Innovate or die)

#10 - Todd Haushalter, CPO Evolution Gaming (Innovate or die)

Todd Haushalter is Chief Product Officer at Evolution Gaming. Todd is responsible for all aspects of Evolution’s game innovation and new product development, including the creation of award-winning ti...

16 Kesä 20201h 4min

#9 - Carl Fredrik Stenstrom, General Secretary NBO (Regulation in Norway)

#9 - Carl Fredrik Stenstrom, General Secretary NBO (Regulation in Norway)

Carl Fredrik is the Secretary General of the Norwegian Trade association (NBO) representing several major iGaming organisations since May 2019. Background: 20 years working for the monopoly in Norway,...

12 Kesä 202043min

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