Roles reversed - A marketer in the logistics world

Roles reversed - A marketer in the logistics world

The tables turn on this episode: Lou, VP Global Marketing at DHL Supply Chain, usually the host, steps into the guest seat to talk B2B marketing in logistics: what it really means, how to understand complex customer needs, changing buying behaviors, and what it takes for logistics brands to actually stand out in a crowded, commoditized market.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(30)

Global Trade, Forwarding & Supply Chain Convergence in 2026

Global Trade, Forwarding & Supply Chain Convergence in 2026

Are supply chains in 2026 being built around economics or geopolitics? In the latest Ultimate Supply Chain episode, Oscar de Bok, CEO of DHL Global Forwarding, joins host Louise Barber to unpack globa...

24 Elo 48min

Do you really need a 4PL in the age of AI?

Do you really need a 4PL in the age of AI?

DHL Supply Chain's Global Head of LLP and Supply Chain Orchestration, Jim Monkmeyer, breaks down what 4PL and supply chain orchestration really deliver: value that goes far beyond cost savings, works ...

12 Elo 31min

Decarbonizing logistics credibly, practically and impactfully

Decarbonizing logistics credibly, practically and impactfully

Decarbonizing logistics isn't a single company problem, it's a systems challenge. In this episode, Lou is joined by Katharina Tomoff, SVP ESG at DHL Supply Chain, and Christoph Wolff, CEO of Smart Fre...

8 Kesä 37min

Are You Actually Customer-Centric? Rethinking demand, KPIs & Outside-in Design

Are You Actually Customer-Centric? Rethinking demand, KPIs & Outside-in Design

30 Maalis 36min

Supply Chains: The Strategic Driver of Growth

Supply Chains: The Strategic Driver of Growth

In the latest episode of the Ultimate Supply Chain Podcast Andries Retief, Chief Development Officer at DHL Supply Chain, kicks off the year by discussing everything from managing growth and changing ...

3 Helmi 35min

Warehousing: The strategic link

Warehousing: The strategic link

What is defining the warehousing sector? How is it adapting to space, energy and labor challenges, and can rooftop solar reshape the sector’s sustainability story? In this episode of the Ultimate Supp...

24 Marras 202530min

Service Logistics: Unlocking the potential

Service Logistics: Unlocking the potential

What is shaping the service supply chain sector? How will data and AI transform operations? Are companies unlocking the profit potential of their post-sales activities? In the latest episode of the Ul...

29 Heinä 202549min

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