Inside Royal Cup: National scale, local touch and an old-school approach to the OCS business

For more than 130 years, Royal Cup, Inc. has quietly built one of the country's most respected coffee businesses. While many convenience services companies have expanded into vending, micro markets and every imaginable workplace amenity, Royal Cup has taken a different path, doubling down on what it believes it does best.

In this episode of Automatic Merchandiser & VendingMarketWatch's Vending & OCS Nation podcast, Bob Tullio sits down with Michelle Scott, Director of National Accounts for Royal Cup Coffee & Tea's Office Coffee Service Division.

Michelle shares how the company has evolved from a regional coffee roaster into a national OCS leader without losing the relationship-driven culture that has defined Royal Cup for generations.

The conversation explores Royal Cup's customer-first philosophy, why remaining focused on office coffee service has become a competitive advantage, how the recent Farmer Brothers acquisition expands the company's national reach, and why being a coffee roaster - not just a distributor - continues to matter in today's premium coffee marketplace.

Michelle also discusses workplace beverage trends, the growing importance of cold brew and employee wellness, Royal Cup's sustainability initiatives, and the company's commitment to giving back through programs like NeverThirst.

Whether you're an office coffee operator, convenience services executive or simply interested in how a 130-year-old company continues to thrive, this episode offers valuable insights into building a business around quality, service and long-term relationships.

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