A marmite advert made him richer than selling his company with Founder of Yo! Sushi

Watch full episode here: https://www.youtube.com/watch?v=-itMEAbNqDo

Nobody walked into Simon Woodroffe's restaurant on opening night. Two weeks later there was a queue down the block that lasted five years and it started with an idea nobody in Britain had ever heard of.

Simon Woodroffe OBE is the founder of Yo Sushi and Yotel, and one of the original Dragons on Dragon's Den. Before any of that, he lit Rod Stewart's stage show, worked in the rock-and-roll production world alongside acts like Ozzy Osbourne, sold television rights for Live Aid-era concert broadcasts, and spent time in prison in his late teens for dealing drugs.

At 45, with half a million pounds and a government-backed bank loan, he built Yo Sushi, Britain's first conveyor belt sushi restaurant, and turned it into a business with over 100 restaurants and a presence in 600 supermarkets worldwide. He later sold his majority stake to Primary Capital, but says he made more money from a single royalty clause than from either exit.

Buy Simon’s book Yo! Man here:

https://yo.co.uk/yo-man/

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https://www.instagram.com/yosimonwoodroffe/?hl=en

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Jaksot(54)

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