Good Books: Maria Franzoni, Speakers' Advocate & Coach and Author of 'The Bookability Formula', on How The Top 1% of Speakers Get Booked

Only a tiny proportion of Professional Speakers are able to land the best stages again-and-again-and-again - and it is not always the celebrities. I’m joined by Maria Franzoni, Speakers' Advocate, Speaker Coach and former Speaker Bureau Owner, to dig into what actually drives paid Speaking engagements, repeat bookings, and higher Keynote Speaker fees. If you’ve ever wondered why brilliant talks still struggle to sell, Maria brings the Agent’s-eye view that cuts through noise and gives you practical clarity.

We start with the story behind the strategist: growing up British Italian, learning to navigate culture and language, and inheriting a serious work ethic from parents who built stability through sheer persistence. That personal foundation matters, because the stage is never only about slides and scripts. We also talk openly about gender assumptions, what it means to choose a childfree life, and how those experiences shape confidence, boundaries, and message.

Then we get into the heart of it: Maria’s "Bookability Formula" and what the top 1% of bookable Speakers do. We break down the four pillars the market rewards most: being relevant to a paying market, being known for one clear thing, being memorable to audiences and bookers, and being easy to find and easy to work with. We also explore the multiplier of value (ROI, outcomes, change) and the role of ego, which can help you step on stage but can also undermine trust if it grows too big.

If you want a sharper speaker positioning, a more commercial topic, and a clearer route to getting booked more often, this conversation gives you a grounded framework to act on. Subscribe, share this with a speaker friend, and leave us a review wherever you get your podcasts.

CONTACT MARIA FANZONI:

WEBSITE:

https://www.mariafranzoni.me

X:

https://x.com/MariaFranzoni

FACEBOOK:

https://www.facebook.com/groups/SpeakingBusiness

LINKEDIN:

https://www.linkedin.com/in/mariafranzoni/

YOUTUBE:

https://www.youtube.com/c/MariaFranzoni

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