How She Built Two AI Apps to $300K MRR

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How do you build AI apps that go viral without spending a dollar on ads?

In this episode, we're joined by Nicole Cheung, a serial app founder behind three viral consumer apps. Nicole has scaled her apps to millions of users through viral product design and organic distribution, without paid acquisition or external funding.

Her latest app, currently in stealth, generates 300–400 million monthly social media views.

We'll dive into the strategies behind building successful consumer AI apps, from validating ideas and designing onboarding flows to pricing, paywalls, retention, and creating viral growth loops that drive sustainable user acquisition.

Whether you're launching your first app or looking to scale your next AI product, you'll leave with actionable insights from one of the fastest-growing founders in the space.

You will discover:

✅ How Nicole discovered and validated her app ideas

✅ The story behind GlamUp and Sprout

✅ How she built three viral apps without paid ads

✅ The viral product design principles behind millions of users

✅ Onboarding strategies that increased conversions

✅ Paywall and pricing experiments that boosted revenue

✅ Retention tactics that kept users engaged

Learn More:

60-page free growth playbook: https://tally.so/r/BzZpA4

Connect with Nicole: https://x.com/madebycol

Work with us to grow your apps faster & cheaper:

https://www.appmasters.com/

You can also watch this video here: https://youtube.com/live/SdqUZGJM384

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