Understanding consumer behaviour

Understanding consumer behaviour

In today’s episode, we’re exploring how coffee businesses can better understand their customers – from purchasing behaviour and evolving preferences to anticipating future trends and demand.


How can coffee operator gather meaningful feedback and information on their customers purchase decisions? How do you turn that information into actionable insight? And for growing businesses, what are the ways to stay close to your guests and retain brand loyalty as you scale?


We’ll speak with Jonathan Rubinstein, Founder, Joe Coffee Company, Kallie Kocourek, Founder and Hospitality Consultant, GSD Collective, and Lucie Mavlian, Commercial Director, Old Spike Roastery.

Credits music: "Something About Dover" by Milli-Rose in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show

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Raising the bar: a conversation with Patrik Rolf, April Coffee Roasters

Raising the bar: a conversation with Patrik Rolf, April Coffee Roasters

In today’s episode, we're catching up with Patrik Rolf, Founder and CEO of Copenhagen-based April Coffee Roasters and its sister project, SP Coffee Shop.Founded in 2016, April is a super-premium speci...

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How technology is changing coffee

How technology is changing coffee

In today’s episode, we’re exploring how technology and AI is transforming coffee operations, and the importance of creating connected tech ecosystems.What are the commercial benefits of connected equi...

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If not now, when? Coffee’s path to a sustainable future

If not now, when? Coffee’s path to a sustainable future

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People, purpose and product – a conversation with Helen Russell, Equator Coffees

People, purpose and product – a conversation with Helen Russell, Equator Coffees

In today’s episode, we're speaking with Helen Russell, Co-Founder and Executive Chair of Californian specialty coffee business Equator Coffees.With more than 30 years in the coffee industry, Helen has...

14 Elo 42min

Innovation, community and consumer trends – highlights from The Amsterdam Coffee Festival 2026

Innovation, community and consumer trends – highlights from The Amsterdam Coffee Festival 2026

In today’s episode, we’re bringing you some highlights from the live conversations recorded at The Amsterdam Coffee Festival earlier this year – exploring the innovation and consumer trends shaping th...

24 Heinä 46min

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In today’s episode, we speak with Afshin Roshanian, co-founder of Romania’s Slow Coffee Festival.Now celebrating its 10th anniversary, Slow Coffee Festival has become one of Eastern Europe’s flagship ...

17 Heinä 16min

The importance of Good & Proper Tea

The importance of Good & Proper Tea

Today we’re diving into the exciting world of tea innovation with Emilie Holmes, Founder of Good & Proper Tea.Historically a challenging category for coffee operators, tea has seen a real surge in rec...

10 Heinä 46min

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