Bonus Episode: Eva Chow, Founder of KHEE Soju and Co-Chair of the LACMA Art + Film Gala

Eva Chow has been dubbed the "culture queen of Los Angeles" by The New York Times. She is a prominent cultural figure and Korean-American entrepreneur whose career spans fashion designer, restaurateur, arts patron, and founder of premium spirits brand KHEE Soju. Eva also co-chairs the star-studded Los Angeles County Museum of Art (LACMA) Art + Film Gala along with actor Leonardo DiCaprio. In this bonus episode, Eva talks with Scott Kerr about why Koreans’ deep cultural heritage and focus on quality make Korea a unique driver of global luxury demand and how she believes luxury houses are tapping K-culture superficially. She discusses how the LACMA Art + Film Gala became the "Met Ball of the West" and Gucci's steady partnership over the years. Eva describes launching KHEE as a way to reset what people think soju is and to position it squarely in the white spirits conversation. Plus: How she helped transform the iconic Mr Chow restaurant into a contemporary cultural salon

Featuring: Eva Chow, Founder of KHEE Soju and Co-Chair of the LACMA Art + Film Gala (kheesoju.com, lacma.org/ArtPlusFilmGala)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About: The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.

Let me know what you think of the show. Email me at scott@silvertoneconsulting.com

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