Product Excellence: Insights from Award-Winning Product Management Leaders | Strategies for Success4 Elo

Why Lean Product Methods Need an Upgrade | Drew Falkman

Product teams built their validation habits on lean methodology. Drew Falkman, Principal at Moves The Needle, explains why the next generation of technology demands something different.

In this Product Excellence clip, Drew maps where product management practices need to go as AI, VR, and voice interfaces introduce complexity that extends the distance between hypothesis and testable prototype. Products built around non-visual interfaces require different research methods, different prototyping approaches, and different ways of gathering user input.

Drew also identifies the growing stratification of PM roles in larger organizations. Specialization around ideation, growth, and lifecycle management is accelerating. For PMs navigating career decisions, this shift shapes which opportunities exist and where.

The conversation surfaces a particular growth area: voice and conversational product design. As more products move toward listening-and-responding interfaces, the PM skill set required to build them is becoming its own discipline.

🎯 Get the full uncut conversation with Drew. Join The Product Way on Patreon, where we connect product managers with companies actively hiring for PM roles: https://patreon.com/theproductway/membership

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What a PM Is Actually Responsible For | Maya Brooks

Ask a room full of product managers to define their core responsibility and you will get a dozen answers. Maya Brooks, Product Manager at Klaviyo, gives one that resets the conversation: build a syste...

26 Kesä 2min

How to Run Sprint Planning That Actually Ships | Jenna Gaudio

Jenna Gaudio, Co-President of Vydia / Gamma Distribution and Technology, walks through the sprint planning process she built for her team.Her approach changes when planning happens, who is involved be...

11 Kesä 4min

How Real Beta Testing Reveals What Users Actually Want | Garrett Lang

Garrett Lang has spent over a decade building PlateRate, the only pickup/delivery app that credits diners for trying a restaurant's highest-rated menu items. PlateRate won the TPMAS (The Product Manag...

27 Maalis 2min

What 13+ Interim CPO Roles Taught Him About Leading People | Harpal Singh

When you walk into a product organization as an interim leader, everyone knows you are temporary. There is no slow ramp to build trust. Credibility comes from one place: visible action that demonstrat...

16 Maalis 3min

What Great Product Managers Actually Do Every Day | Maya Brooks

What do great product managers actually do every single day?Maya Brooks is a Product Manager at Klaviyo leading Billing & Monetization (Growth), with over 10 years of PM experience, an MBA from Harvar...

13 Helmi 3min

Why Teams Need Retros to Stay Healthy

Many teams keep moving forward without ever slowing down to reflect. Over time, small frustrations pile up, problems go unspoken, and trust quietly erodes.In this Product Excellence clip, Maya Brooks ...

27 Tammi 2min

Why Product Management Is Finally Coming Together

For years, product managers learned the craft alone. Each PM owned a piece of a product, optimized for local outcomes, and figured things out as they went.In this Product Excellence clip, Drew Falkman...

1 Tammi 4min