Inside the Playbook: Nick Groff on The Artist as a Media Company

Inside the Playbook: Nick Groff on The Artist as a Media Company

In this clip from The Manager’s Playbook, Nick Groff breaks down why modern artist management now looks more like running a media company.

Nick and Ruiz get into storytelling, fan acquisition, content flywheels, post-show highlights, and why artists can’t rely on music releases alone to stay connected with their audience.

They also discuss what artists can learn from streamers, how Billie Eilish’s “Ocean Eyes” proves the power of context, and how BUNT built its world around clear brand pillars like smile, sweat, squad, and soccer.

A sharp listen for artists, managers, music marketers, and aspiring music executives trying to understand how attention works in today’s music business.

Simply put, a conversation like this doesn't come cheap.


Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. ⁠⁠https://distrokid.com/⁠


Listen to the full episode here -

Spotify: ⁠⁠https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w⁠⁠


Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

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Inside the Playbook: Nick Groff on The Artist as a Media Company

Inside the Playbook: Nick Groff on The Artist as a Media Company

In this clip from The Manager’s Playbook, Nick Groff breaks down why modern artist management now looks more like running a media company.Nick and Ruiz get into storytelling, fan acquisition, content ...

5 Elo 17min

The Manager’s Playbook 077: Nick Groff - BUNT., Artist Management, World-Building, Fan Acquisition & Music Business

The Manager’s Playbook 077: Nick Groff - BUNT., Artist Management, World-Building, Fan Acquisition & Music Business

Nick Groff returns to The Manager's Playbook, former Interscope and Geffen executive, longtime A&R, entrepreneur, and manager of BUNT.Nick breaks down the modern artist playbook: how managers can buil...

2 Elo 1h 59min

Inside the Playbook: Charlie Rocket on The Fan-First Blueprint

Inside the Playbook: Charlie Rocket on The Fan-First Blueprint

Charlie Rocket breaks down why artists and managers need to stop waiting on labels, managers, or industry validation and start building fans first.In this clip from The Manager’s Playbook, Charlie tal...

1 Elo 10min

Inside the Playbook: Charlie Rocket on Building an Artist Fanbase With Zero Budget

Inside the Playbook: Charlie Rocket on Building an Artist Fanbase With Zero Budget

Charlie Rocket breaks down a real artist growth playbook built on volume, virality, and in-real-life fanbase building.In this clip from The Manager’s Playbook, Charlie explains how he helped build Tra...

31 Heinä 15min

Inside the Playbook: Charlie Rocket on The Marketing Strategy Behind Every Superstar Brand

Inside the Playbook: Charlie Rocket on The Marketing Strategy Behind Every Superstar Brand

Charlie Rocket breaks down how artists can build a real superstar brand by giving fans something to belong to.In this clip from The Manager’s Playbook, Charlie explains why fan names, colors, symbols,...

30 Heinä 19min

Inside the Playbook: Charlie Rocket on This Is Why Your Artist Strategy Isn't Working

Inside the Playbook: Charlie Rocket on This Is Why Your Artist Strategy Isn't Working

Charlie Rocket breaks down the problem with viral-first artist development and why chasing views can hurt an artist’s long-term career.In this clip from The Manager’s Playbook, Charlie explains why ar...

29 Heinä 21min

The Manager’s Playbook 076: Charlie Rocket - Fanbase Building, Law of 62, Artist Development, Viral Content & Music Business

The Manager’s Playbook 076: Charlie Rocket - Fanbase Building, Law of 62, Artist Development, Viral Content & Music Business

Charlie Rocket returns to The Manager’s Playbook with a full breakdown on how artists and managers can build a real fanbase without waiting on the industry.In this episode, Charlie gets into the Law o...

26 Heinä 2h 26min

Inside the Playbook: James Beshara on Mental Wealth

Inside the Playbook: James Beshara on Mental Wealth

In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara reframe mental health as mental wealth.James shares the personal story that pushed him to take prevention seriously, then brea...

25 Heinä 18min

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