Extending the life of EU energy projects through strategic branding

Extending the life of EU energy projects through strategic branding

In this episode of the EU Energy Projects Podcast, we are joined by Dr. Fridrik Larsen, one of Europe’s leading experts in branding and reputation management, as well as the Godfather of Enlit.

With deep expertise in brand positioning and stakeholder engagement, Fridrik has spent years helping organizations bridge the gap between innovation and public perception. His insights offer a valuable perspective on an often-overlooked element of EU-funded research and innovation projects: branding.

As Fridrik explains, while the principles of branding remain the same across sectors, energy presents unique challenges. “Branding is just branding,” he notes. “But energy is tied to politics, human rights and daily life in a way that few other products are.” This heightened sensitivity requires energy innovators to be especially mindful of how they communicate the origins, impact, and benefits of their work. Even so, the fundamentals, i.e. understanding your target audience, articulating a clear value proposition and maintaining a meaningful dialogue, remain essential.

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AI testing and experimentation with EnergyGuard

AI testing and experimentation with EnergyGuard

In this episode of the EU Energy Projects Podcast Jonathan Spencer Jones talks to Spiros Mouzakitis, coordinator of EnergyGuard, on AI testing and experimentation facilities. As a critical sector the ...

12 Elo 20min

How STREAM has advanced residential flexibility

How STREAM has advanced residential flexibility

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How Climate KIC is turning climate ambition into action

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The future of sustainable aviation with projects ALRIGH2T and pAIramid

The future of sustainable aviation with projects ALRIGH2T and pAIramid

In the latest episode of the EU Energy Projects Podcast, representatives from the ALRIGH2T and pAIramid projects, both members of the Zabala Cluster, discuss how hydrogen technologies and artificial i...

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How space data is advancing offshore wind in BLUE-X

How space data is advancing offshore wind in BLUE-X

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Moving flexibility to real world implementation

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José Pablo Chaves Ávila from BeFlexible and Katerina Drivakou from ENFLATE explore the growing role of flexibility in the energy system. BeFlexible and ENFLATE, both part of the Energy Nexus cluster, ...

24 Kesä 30min

DC Power: Rethinking energy

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In the latest episode of the EU Energy Projects Podcast, Areti Ntaradimou spoke with Jens Merten of CEA, coordinator of the EU-funded DC Power project, about how medium voltage DC grids could transfor...

17 Kesä 24min

Digitalising Europe’s buildings and neighbourhoods with BuildON and OpenLab

Digitalising Europe’s buildings and neighbourhoods with BuildON and OpenLab

In the latest episode of the EU Energy Projects Podcast, Alicia Kalms of OpenLab and Sofía Mulero of BuildON discuss how their EU-funded projects are using digitalisation, innovation and community eng...

9 Kesä 30min

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