Ep. 133: What Is Category Design? How to Stand Out in a Crowded Market

Ep. 133: What Is Category Design? How to Stand Out in a Crowded Market

Most companies think they have a messaging problem. In reality, they haven't defined who they are and their place in the market. In this episode of #shifthappens, Mike Damphousse, co-founder of Category Design Advisors and co-author of The Category Creation Formula, breaks down why standing out goes beyond being better than the competition. When you own the category, the market doesn't compare you to others — it chooses you on your terms. He explains how category design moves beyond mar...

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Jaksot(133)

Ep. 132: AI Attacks Move in Minutes. Can Your Response Keep Up?

Ep. 132: AI Attacks Move in Minutes. Can Your Response Keep Up?

GenAI has industrialized social engineering. The human entry point is now automated, personalized, and scalable, and that changes how security leaders must defend. In this #shifthappens episode, Andr...

16 Heinä 27min

Ep. 131: AI Is a Tool, Not a Search Engine

Ep. 131: AI Is a Tool, Not a Search Engine

Most organizations gave everyone access to AI — and then watched them use it as a search engine. In this episode of #shifthappens, Marco Galimberti, CEO of Venchi Asia Pacific, explains why the real...

2 Heinä 39min

Ep. 130: AI Readiness Starts Before AI: Identity, Endpoints, and Security First

Ep. 130: AI Readiness Starts Before AI: Identity, Endpoints, and Security First

AI readiness doesn't start with AI; it starts with the infrastructure most organizations overlook. In this episode of #shifthappens, Lior Bela, Business Director for Microsoft Intune, breaks down what...

18 Kesä 27min

Ep. 129: Where AI Meets Work: Why the Browser Is Becoming the New Work Surface

Ep. 129: Where AI Meets Work: Why the Browser Is Becoming the New Work Surface

AI is reshaping how work gets done — but the deeper shift is where control sits. Increasingly, that control lives in the browser. In this episode of #shifthappens, Arunesh Chandra, Head of Product fo...

11 Kesä 35min

Ep. 128: Governance Makes AI Work in Healthcare: Managing Privacy and Security in Real Workflows

Ep. 128: Governance Makes AI Work in Healthcare: Managing Privacy and Security in Real Workflows

AI is already shaping how data in healthcare is accessed, exchanged, and used across clinical, operational, and development workflows. In this episode of #shifthappens, Kuma Partner and Executive Vic...

4 Kesä 31min

Ep. 127: What AI Adoption Really Looks Like for Small Businesses

Ep. 127: What AI Adoption Really Looks Like for Small Businesses

Most organizations treat AI adoption as a technology rollout. However, the ones gaining traction treat it as a leadership and culture challenge. In this episode of #shifthappens, Monica French, USA SM...

28 Touko 33min

Ep. 126: When Security Pressure Hits, Data Readiness Shows

Ep. 126: When Security Pressure Hits, Data Readiness Shows

Security frameworks and regulations may change, but the underlying challenge stays the same: Many organizations still struggle to understand their data — how it moves, where it lives, and who is respo...

14 Touko 33min

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