Inside the Playbook: Nick Groff on The Real Math Behind Live Music Ticketing

Inside the Playbook: Nick Groff on The Real Math Behind Live Music Ticketing

In this clip from The Manager’s Playbook, Nick Groff breaks down how BUNT. turned a viral moment into a real hard-ticket fanbase.

Nick and Ruiz get into the business behind live growth: merch strategy, per-head sales, market-by-market pricing, fan accessibility, Coachella storytelling, and why viral attention does not mean much if it does not turn into real fans.

They also discuss how BUNT. approached merch like a brand, priced Mexico City with the local fan in mind, treated Argentina differently as a market, and used intentional live moments to create momentum beyond the algorithm.

A sharp listen for artists, managers, music marketers, and aspiring music executives trying to understand touring, fanbase building, and modern artist development.

Simply put, a conversation like this doesn't come cheap.


Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠https://themanagersplaybook.com/home⁠⁠


Listen to the full episode here -

Spotify: ⁠⁠⁠https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w⁠⁠⁠


Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

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Inside the Playbook: Nick Groff on The Artist as a Media Company

Inside the Playbook: Nick Groff on The Artist as a Media Company

In this clip from The Manager’s Playbook, Nick Groff breaks down why modern artist management now looks more like running a media company.Nick and Ruiz get into storytelling, fan acquisition, content ...

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The Manager’s Playbook 077: Nick Groff - BUNT., Artist Management, World-Building, Fan Acquisition & Music Business

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Nick Groff returns to The Manager's Playbook, former Interscope and Geffen executive, longtime A&R, entrepreneur, and manager of BUNT.Nick breaks down the modern artist playbook: how managers can buil...

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Charlie Rocket breaks down why artists and managers need to stop waiting on labels, managers, or industry validation and start building fans first.In this clip from The Manager’s Playbook, Charlie tal...

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Inside the Playbook: Charlie Rocket on Building an Artist Fanbase With Zero Budget

Inside the Playbook: Charlie Rocket on Building an Artist Fanbase With Zero Budget

Charlie Rocket breaks down a real artist growth playbook built on volume, virality, and in-real-life fanbase building.In this clip from The Manager’s Playbook, Charlie explains how he helped build Tra...

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Inside the Playbook: Charlie Rocket on The Marketing Strategy Behind Every Superstar Brand

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Charlie Rocket breaks down how artists can build a real superstar brand by giving fans something to belong to.In this clip from The Manager’s Playbook, Charlie explains why fan names, colors, symbols,...

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Inside the Playbook: Charlie Rocket on This Is Why Your Artist Strategy Isn't Working

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Charlie Rocket breaks down the problem with viral-first artist development and why chasing views can hurt an artist’s long-term career.In this clip from The Manager’s Playbook, Charlie explains why ar...

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The Manager’s Playbook 076: Charlie Rocket - Fanbase Building, Law of 62, Artist Development, Viral Content & Music Business

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Charlie Rocket returns to The Manager’s Playbook with a full breakdown on how artists and managers can build a real fanbase without waiting on the industry.In this episode, Charlie gets into the Law o...

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